The summary for ideal customer consists of the following factors:
We will focus the most on Metro Manila in our GeographicMean, because this is where most retailers and buyers arelocated
With its population of 11,553,247 (as of august 2007),approximately we will target three fourths (3/4) of itsresidents.
Manila area-617 km
Cities- 16Barangay- 11, 0703
Divide the families into three (3) classes A, B, C:
Families belong to class A (wealthy) -
is thosewho are capable to purchase product that isluxurious and can avail services for their ownphysical attractiveness.
Families belong to class B (average) -
purchaseproduct with a reasonable purchasing power.
Families belong to class C (destitute) -
whodeals with products for their own subsist to besatisfied for the day.
Want to live in progressive lifestyle
Looking forward for the convenience in consuming aproduct
Economical attitude in obtaining something
2.1.2 Market Needs
Alpha soap will provide the families the experience of having 2-in-1bath soap which they can use not only to protect their skins but also theirhairs. With its innovative, creative and unusual characteristic it will providethe following benefits to the customers:
our patrons will be impressed with the levelof attention and services they received. These services occur