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jhep marketing plan

jhep marketing plan

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Published by jayveeacequimson
Alpha Soap Marketing Plan
Alpha Soap Marketing Plan

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Published by: jayveeacequimson on Oct 02, 2009
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05/28/2011

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2.0 SITUATION ANALYSIS
“There are no Businesses who started Big”As a new produced product in the country, we realize that an effectiveMarketing Plan should be presented to the Market to gain success in theindustry. Alpha Soap is Bath soap for the entire family; it has a mixture of shampoo that enables the family to use it with their hairs. With itsextraordinary characteristic it will give the costumer the convenience theyseek in sanitary product. With its economical cost this will give comfort tothe consumers’ expenses without sacrificing its quality and attributes.
2.1 MARKETING SUMMARY 
Alpha Soap has a characteristic of a NON-DURABLE product theseproducts usually consume in short period of time and should be replacedimmediately because of this we expect to serve a mass numbers of customers. This situation is very complex, but to deal with the consumers tobe served, we will control the information’s about them to emphasize theneeded services of our buyers.
TARGET MARKETTarget MarketPOTENTIAL CUSTOMERSGROWTH20052006200720082009CAGR
Wealthy Families 6%286730493232342636326.01%Average Families 11%1876208223112565284710.9%Destitute Families 13%3444389243934970561613.00%
Total
10.22%819690239941109611209510.22%
2.1.1 Market Demographic
 
 The summary for ideal customer consists of the following factors:
Geographic
We will focus the most on Metro Manila in our GeographicMean, because this is where most retailers and buyers arelocated
With its population of 11,553,247 (as of august 2007),approximately we will target three fourths (3/4) of itsresidents.
Manila area-617 km
2
Cities- 16Barangay- 11, 0703
Demographic
Divide the families into three (3) classes A, B, C:
Families belong to class A (wealthy) -
is thosewho are capable to purchase product that isluxurious and can avail services for their ownphysical attractiveness.
Families belong to class B (average) -
purchaseproduct with a reasonable purchasing power.
Families belong to class C (destitute) -
whodeals with products for their own subsist to besatisfied for the day.
Behavioral Factors
Want to live in progressive lifestyle
Looking forward for the convenience in consuming aproduct
Economical attitude in obtaining something
2.1.2 Market Needs
Alpha soap will provide the families the experience of having 2-in-1bath soap which they can use not only to protect their skins but also theirhairs. With its innovative, creative and unusual characteristic it will providethe following benefits to the customers:
Customer Service-
our patrons will be impressed with the levelof attention and services they received. These services occur
 
during the transaction and availability of the productimmediately without delay.
Convenience-
will experience success in bathing withouttroubling themselves when they run out of shampoo during theirbath.
Competitive Pricing-
we will operate a quality product, allowthem to generate fair subscription and benefit.
2.1.3 Market Trends
  The market trends in soap industry had improved to usual brand soapsinto different variety of soaps. Before, most soaps usually posses GermFighting Action and extra cleaning formula. Years after, different improvesoap is being introduced to the market, example are those whitening soaps,soaps with moisturizer and with extra fragrances. This trend is movingtoward ordinary into extraordinary.

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