TwittFaced: Your Toolkit for Understanding and Maximizing Social Media
What may seem like a simple fact of modern life to some: tweeting thoughts and status updates from the supermarket or boardroom can sound like a new language to others. Much of social media is sill…
What may seem like a simple fact of modern life to some: tweeting thoughts and status updates from the supermarket or boardroom can sound like a new language to others. Much of social media is sill a mystery for the masses. TwittFaced is your toolkit for learning the language and the how-to's of connecting online. Part self-help, part training manual, part research report, and part humorous storytelling, Morgan and Peters wrap up this coming-to-media tale into a complete and succinct package. Business owners, creative professionals, savvy retirees, and anyone looking for greater connectivity and attention in the information-rich networks of social media will appreciate the real-life examples of how social networking is working for millions of people and businesses worldwide. Let TwittFaced empower you to understand and maximize your online social media networking success.
"You know more and more of your high value customers are joining social networks all the time. Yelp, for instance, is seeing a million new users per month. Facebook and Twitter are seeing even more growth than that. That’s probably why you picked up this book, but how do you get started? How do you get your business noticed? Which networks should you participate in? Those are the questions that the authors answer here. They lead you through the various social networks (which are really just web sites where users can tell their friends about things, including your business) and give you helpful tips to get started." -Robert Scoble, co-author of Naked Conversations: How Businesses Are Using Blogs and managing director of Rackspace’s building43.com.
"TwittFaced is a crash course in social media that accelerates your business to warp speed. It’s an easy-to-digest breakdown of the fundamentals enables you to start building your business right away. It’s a vital read for brand managers and social media users alike." -Simon Mainwaring, author, speaker, blogger and founder of Mainwaring Creative.
"Social media—the mashup of community and communication—can feel like walking into New York’s Central Station at rush hour. Jacob Morgan and Josh Peters’ TwittFaced helps readers navigate through the clutter to the depth and potential found through social media. There’s a reason @jacobm is a chess fan: he’s mastered strategy in an often-difficult game of communicating online. This guide follows his philosophy of making simple, relevant decisions to create a meaningful presence in social media. In fourteen years of working in online community and communications, I have spent countless hours defining social media to clients. For some, it’s a big, scary, unknown environment. For others, an over-calculated risk. I have often wished for a guidebook to give clients a solid understanding of how their brand can work in user-generated environments. TwittFaced is that guide!" -Samantha Fein, cofounder and CEO, Threxy
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