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Indian Premier League

Indian Premier League

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Published by aakash0101

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Categories:Types, Research
Published by: aakash0101 on Oct 02, 2009
Copyright:Attribution Non-commercial

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01/18/2012

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BEST BRAND LAUNCHES OF2008
INDIAN PREMIERLEAGUETATA NANO
Concept developed by Lalit Modiis a very successful brand.Concept by Ratan Tata is themost successful brand launched.It has taken cricket to newerheights.It has become iconic name forcertain things…It already has two very successfulseasons. The commercial success is yet tobe proven. The concept was new but withproper vision it is a grandAuto industry giants were surethat the car can’t be produced.
 
Introduction
Launched by BCCI on the line of Football’sEnglish Premier League and National BasketballLeague (NBA) of the US.
Professional Twenty20 cricket league createdand promoted by BCCI and backed by ICC.
8 teams, 44 days, and 59 matches.
 Total base price for auction was $ 400 millionand fetch $ 723.59 million.
Most expensive franchise is owned by MukeshAmbani - $ 111.9 million.

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