Cluetrain Manifesto 95 ThesesReflection

Timothy Kevin L. CoDe La Salle College of St. BenildeProfessor Paul Pajo

Abstract

This is reflection 31-45 theses of the 95 these of the cluetrain manifesto this part talks about theimportance of the intranet to a company and how they could actually use this intranet tocommunicate with their community. Since the community is the vital entity that would actuallydictate if the company would be successful or not.

31.

Networked markets can change suppliers overnight. Networked knowledge workers canchange employers over lunch. Your own “downsizing initiatives” taught us to ask thequestion: “Loyal? What is that?”

Each individual has their own free will if the companies would think about it consumer loyalty somethingthat would boost their businesses but are the companies loyal to their consumers? All the companiesrely on their consumers so that they could earn profit but do they actually take care of theseconsumers? I could say that I am loyal to some products and would prefer their brand over the othersbut of course I am loyal to them because I know that the company gives good quality products for theright price and they would be there once I would need help regarding their product. These are sometraits of a company that could actually give customer loyalty. Most companies that are usually just therefor the money would not understand this. They would think of this as an additional expenditure andwould find other ways to get the customers to buy their product.Each person needs work and the best way to get work is to apply in companies but do the companiesactually take care of their employees? It is true that they could get more employees because of theendless demand for work but after some time people would realize that this company is actuallyscamming them or not giving them what they actually deserve and sooner or later there will no longerbe any employee that would apply for that company or if there would be that person would not staythat long because there would be other jobs that may offer better benefits.

32.

Smart markets will find suppliers who speak their own language

There are a lot of other markets out there that would offer the same product or has a product with thesame features as the one that is being sold by a certain company. So if the consumer is smart theywould look for a different person or company that actually sells the same product as the company orsupplier that they are currently buying from. Of course who would buy from a company how gives lesseffort to please their consumers. The better the service the more the customers would go for it but of course there are still some people that would go for the lower price even though if the service is bad butthey really need the product then they would go for the product that has lower cost and has no serviceas at all. True there are a lot of similar problems like this which keeps that market of the low endcompanies alive but if the consumer actually has enough money to spare to buy a better brand that hasa better service it would be advisable to go for that company since it would actually benefit them more.Companies should really watch out for this since there are a lot of consumers that actually goes for asmall time retail business online since he is also a consumer there is a bigger chance that this small timesales person knows how the networked market thinks and this would be an advantage for him sincethey do speak the same language.