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Table Of Contents

CONTENTS
MARKETING: AN OVERVIEW
ABOVE THE LINE ADVERTISING
ACQUISITION
ACTIVE BUYER
ACCOUNT EXECUTIVE
ABSOLUTE COST
ADVERTISING
ADVERTISING CAMPAIGNS
ADVERTISING ELASTICITY
ADVERTISING SPECIALTIES
AERIAL ADVERTISING
AIDA MODEL
AFFILIATES
AFFILIATE MARKETING
BALANCE OF TRADE DEFICIT
BARRIER TO ENTRY
BRAND MANAGER
BONUS PACKS
BUSINESS TO BUSINESS MARKETING
BEHAVIORISTIC SEGMENTATION
BRAND EXTENSION
BRAND LOYALTY
BENEFIT SEGMENTATION
BRAND EQUITY
BELOW THE LINE ADVERTISING
CLASSIFIED ADVERTISING
COMPARATIVE ADVERTISING
COMPETITION ORIENTED PRICING
CAMPAIGN
CATEGORY MANAGEMENT
CROSS MEDIA ADVERTISING
COOPERATIVE ADVERTISING
DEMOGRAPHIC SEGMENTATION
DERIVED DEMAND
DIFFERENTIATED MARKETING
PRODUCTION DIFFERENTIATION
DIRECT SELLING
DIRECT MARKETING
ECONOMIES OF SCALE
EXCHANGE
FORWARD BUYING
GLOBAL ADVERTISING
HIERARCHY OF NEEDS
INTEGRATED MARKETING COMMUNICATIONS
INTERACTIVE MEDIA
LOCAL ADVERTISING
MARGINAL ANALYSIS
MACRO ENVIRONMENT
MARKETING CHANNELS
MARKET SEGMENTATION
MACROECONOMIC CONDITIONS
MARKETING MIX
PERCEPTION
POSITIONING
PRODUCT BUNDLING
PRODUCT DIFFERENTIATION
PROMOTION
PROMOTIONAL MIX
RELATIONSHIP MARKETING
REPOSITIONING
SALES PROMOTION
TARGET AUDIENCE
TEASER TRAILER
UNDIFFERENTIATED MARKETING
UNIQUE SELLING PROPOSITION
CUSTOMER RELATIONSHIP MANAGEMENT
PRIVATE AND PUBLIC SECTOR BANKS
QUESTIONNAIRE
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Marketing Specialization

Marketing Specialization

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Published by Pranoti Pandey
“BASICS OF MARKETING SPECIALIZATION”
“BASICS OF MARKETING SPECIALIZATION”

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Published by: Pranoti Pandey on Oct 03, 2009
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12/15/2012

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