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PEPSI’S ENTRY STRATEGYIN INDIA
Submitted by:
Shashank Chauhan
 
A letter to Pepsi
History about a PEPSI.
1988 a letter received New York office byIndia.
India is a lucrative destination for PEPSI.
Consumption of PEPSI per capita is verylow as compared to Thailand and Egypt.
 
 The promises that helpedPepsi enter
In May 1985 joint venture with R P Goenka(RPG) group.
Pepsi agreed to export juice from northIndian state Punjab.
Government rejected a proposal on twobasis
Cause regarding a import of colaconcentrate
Use of forgian brand name Pepsi.
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05 / 30 / 2010<span class="translation_missing">en_US, this_document_made_it_onto_the</span>Rising List!
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