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SAMSUNG CASE STUDY%5B2%5D

SAMSUNG CASE STUDY%5B2%5D

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Published by mathew007
SAMSUNG CASE STUDY
SAMSUNG CASE STUDY

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Published by: mathew007 on Feb 09, 2008
Copyright:Attribution Non-commercial

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05/08/2014

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SAMSUNG CASESAMSUNG CASESTUDYSTUDY
 
GENERAL MANAGEMENTGENERAL MANAGEMENT
By:-Shilpa Kher (43)Reema Kotak (44)Krithika .S (45)Siji Kumar (46)Bhuvan Lalka (47)Malavika M (48)Heena M (49)
 
 
AGENDA OF THE PRESENTATIONAGENDA OF THE PRESENTATION
Background of the Samsung caseBackground of the Samsung case
Strategy process at SamsungStrategy process at Samsung
Mission statement (aim & goal)Mission statement (aim & goal)
ObjectiveObjective
Environmental analysisEnvironmental analysis
Strategy (generic, alternative)Strategy (generic, alternative)
Swot analysisSwot analysis
Challenges faced by SamsungChallenges faced by Samsung
 
 
BACKGROUND OF THE CASEBACKGROUND OF THE CASE
Samsung’s Turnover Target and its AimSamsung’s Turnover Target and its Aim
Philosophy at SamsungPhilosophy at Samsung
How Samsung catches up with LGHow Samsung catches up with LG
Samsung’s move from being a Class product to aSamsung’s move from being a Class product to aMass productMass product
Innovative Strategies( Samsung Marketing Academy)Innovative Strategies( Samsung Marketing Academy)adopted to tap potential buyersadopted to tap potential buyers

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