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Business Plan for a startup company

Business Plan for a startup company

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Published by Sherif Fayez

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Published by: Sherif Fayez on Oct 04, 2009
Copyright:Attribution Non-commercial

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07/11/2011

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 Business Plan
FOCUS
Our focus is our customers’ focus
 
Executive Summary ........................................................................................................... 3The opportunity ...............................................................................................................3The difference ................................................................................................................ 3Partnership ...................................................................................................................... 3Revenue sources .............................................................................................................3The Team ........................................................................................................................ 3The Offering ...................................................................................................................41 Business Description .........................................................................................................51.1 The Entrepreneur environment ................................................................................. 51.2 Industry overview ...................................................................................................... 61.3 Company Description ................................................................................................ 71.4 Mission Statement .....................................................................................................71.5 Goals and Objectives ................................................................................................. 81.6 Critical Success Factors ............................................................................................. 82 Products and Services ....................................................................................................... 82.1 Products and Services Description .............................................................................82.1.1 Products and Services Description ......................................................................82.1.2 Unique Features .................................................................................................. 92.1.3 New and Follow on Products and Services .........................................................93 The Market .......................................................................................................................93.1.1 Market Analysis ................................................................................................. 93.1.2 Competitor Analysis ........................................................................................104 Marketing Strategies and Sales .......................................................................................114.1.1 Introduction .......................................................................................................114.1.2 Pricing Strategy ................................................................................................114.1.3 Sales Strategy ...................................................................................................124.1.4 Sales Forecast ...................................................................................................125 Financials ....................................................................................................................... 135.1.1 Income Statement .............................................................................................145.1.2 Balance Sheet ...................................................................................................155.1.3 Cash Flow statement ........................................................................................165.1.4 Fund .................................................................................................................. 175.1.5 Valuation ...........................................................................................................186 Appendices and references .............................................................................................196.1.1 Salaries Calculations Sheet ............................................................................. 196.1.1 Working Capital ...............................................................................................206.2 References ................................................................................................................21
 
Executive Summary
The opportunity 
Ministry of Information Technology in Egypt is leading aggressive projects to increaseexport revenues for Egyptian IT services companies to achieve $280 million. More over A.T Kearney estimated IT market size in GCC countries worth of $2 billion and growingfast. According to the same survey, IT system integrators in the GCC countries arelooking forward to partner with Arab IT services partners who can run a cost effectiveresource development and project delivery teams to support this demand.
The difference
-Different positioning and market penetration through partnering with systemintegrators not competing with them.-Proximity to the target markets through sales team in the region.-Different project management and delivery model that is built on core teamsavailable on site and pool of professional offshore.-Cost effective skill development and training models.
Partnership
-Partnership with Oracle, EMC and Microsoft for technology.-Partnership with Injazat (UAE), Eljeraisy (KSA), Omnix (Qatar) and more inGCC area.
Revenue sources
-Long term projects to focus on relation.-Fast revenue source through outsourcing.-Annual guaranteed revenue through support contracts.-License and license referral revenues.
The Team
-All Focus management team members have 7+ years experience in GCC and 15+years experience in ERP projects.-CEO worked for IBM and Oracle for the last 15 years establishing partner network on channel management capacity.-Sales Director worked for Oracle and Raya in GCC, closing deals worth $10millions.-Operations director, an MBA and PMP professional who headed implementationteams for 20+ ERP implementation projects in SAP and Oracle eBusiness Suite indifferent business lines including government, banking and telecom.

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