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Social Business Design
by Jeffrey Dachis, Peter Kim, and Kate Niederhofferwith Jevon MacDonald and David Armano
Social Business Design| October 5, 2009
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©2009 Dachis Group
Executive Summary
Technology, society, and work are all changing at breakneck speeds, creating new opportunities for value creationand capture across industries and geographies. However, businesses are having trouble keeping pace, stymiedby filter failure, isolated approaches, and legacy structures.Social Business Design provides a solution, in the intentional creation of dynamic and socially calibrated systems,process, and culture. The goal: improving value exchange among constituents, through a framework consisting offour key archetypes: ecosystem, hivemind, dynamic signal, and metafilter.Social Business Design can be applied to three key practice areas: customer participation, workforcecollaboration, and business partner optimization. When applied, both improved and emergent outcomes will beproduced.We foresee that organizations adapting to the Social Business Design framework – designing for their nodes,hubs, constituents, connections, and signals – will be more highly distributed, collaborative, agile and betterpositioned to succeed.
© 2009 Dachis Group
Nodes Hubs ConstituentsConnections Signals
Social Business Design| October 5, 2009
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©2009 Dachis Group
Introduction
Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, andculture. The goal is improving value exchange among constituents.
The Way We Do Business Is Evolving
Dachis Group has a keen awareness of the enormous opportunity presented by emerging business trends, and adeep understanding of the challenges they represent. Through Social Business Design, Dachis Group helpsbusinesses re-envision their inherent architecture – preparing them to meet the challenges and take advantage ofthe opportunities that these trends present.
Emerging Opportunities
Technology, society, and work are all changing at breakneck speeds. Businesses that seek to create and capturevalue from these changes must harness opportunities at their intersection, the hub of social business.
Technology
It goes without saying that technological evolution has fueled every major business revolution, from agrarian toindustrial. But every major business shift was spurred on by innovations that were seemingly unpredictable, yetvisible to those with keen foresight.Currently, the ever-increasing overlap between consumer and enterprise technology is opening up a number ofopportunities for businesses to evolve – and this continued overlap will only increase the pace of change.
Social Business Design| October 5, 2009
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Page 3
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©2009 Dachis Group
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