JCDecaux

NORTH AMERICA

Global Presence
JCDecaux North Americas parent, JCDecaux, is the No.1 Outdoor Advertising Company in the world reaching 300 million people every day across more than 50 countries.

#1 worldwide in street furniture advertising #1 worldwide in airport advertising #1 worldwide in transport advertising #1 in Europe in billboard advertising #1 worldwide in self-service bicycles

France

United Kingdom

Qatar

No. 1 Worldwide in Out-Of-Home

 Street Furniture: includes contracts in 36 of the 50 largest cities in Europe, a key presence in the Asia-Pacic region - in Australia, Singapore, Thailand, South Korea, Japan and a growing network in Central Europe, the Middle East, and the Americas. Transport: showcases a portfolio of 184 airports in 18 countries reaching 32% of global air trafc. JCDecaux also provides advertising space in 287 transportation systems including subways, train stations, buses and trams around the world. Billboards: delivers a global footprint of 226,700 large structures in 30 countries, with the majority in Europe.

JCDecauxs expertise in coordinating campaigns at international, national and local levels enables clients to harness this powerful global network.

Hong Kong

Australia

Singapore

Airport
Reach a Premier Audience
JCDecauxs presence in 26* of the United States busiest and most renowned airports, such as John F. Kennedy and Los Angeles International, provides advertisers with one of the highest concentrations of afuent frequent yers and business travelers in the most desirable advertising markets in the country.
*As of October 2011

Airports in 6 of the top 10 DMAs  Coverage at primary gateways to and from the U.S. with key international airports such as JFK, LAX, Miami and Houston Intercontinental.

Los Angeles International Airport Digital Content Sponsorship

Miami International Airport Exhibit and Alcohol Sampling Station

John F. Kennedy International Airport Exterior

Los Angeles International Airport Ticketing Domination

In 2009, 1.5 billion people traveled by air in the U.S. and this number is projected to grow annually; world air trafc will double by 2029 to reach 11 billion passengers.*
With global airport dwell times greater than 100 minutes, we provide advertisers with sophisticated solutions that optimize the impact of campaigns at airports including: large format exteriors branded zones product sponsorships content sponsorships (news, sports, nancial) interactive and digital technology 3D platforms
*Source: ACI Global Trafc Forecast 2010-2029, edition 2011

JCDecauxs airport network offers advertisers an exceptional media channel to reach a captive and receptive audience that is traditionally hard to reach through other forms of advertising.

Ronald Reagan National Airport Kennedy - Product Sponsorship John F. International Airport Banners - Gate Domination

John F. Kennedy International Airport Digital Brand Experience

Cityscapes designed to showcase your brand

Street Furniture
JCDecaux North America reaches millions of Americans every day while they travel by car and when they walk and shop in several of the most populated and desirable downtown areas in the country: Los Angeles, Chicago, San Francisco, and Boston. All of our Street Furniture is 24-hour backlit, increasing audience impact by 16%*.
*Source: 2006 Scarborough Research Corp./VNU

San Francisco 17-foot Kiosk

Boston, MA Boston Bus Shelter Wrap & Build-Out Bus Shelter Wrap and Build-Out

Chicago Bus Shelter

San Francisco 17-foot Kiosk

According to a 2008 UN study, half the worlds population now lives in cities, a proportion that will reach 70% by 2050.
Our products include bus shelters, kiosks and City Information Panels designed by worldrenowned architects and positioned in the best urban locations to target the most sought after demographics. Using JCDecauxs Street Furniture provides advertisers:  Targeted networks to select from, depending on advertising objective  Access to our team of Innovate specialists, who help generate cutting-edge ideas to make campaigns more interactive and engaging  Effective communication using the latest industry data and measurement systems, such as EYES-ON

Chicago City Information Panel

Los Angeles City Information Panel

Boston 17-foot Kiosk

MallScape
One-stop shopping access to the most prestigious malls
JCDecauxs MallScape portfolio offers 36 of the highest quality shopping malls in the top U.S. markets. Each mall has been screened to deliver advertisers with a large volume of shoppers who have desirable household demographics, as well as the highest quality tenants and outstanding sales per square foot.

International Plaza, FL

San Francisco Centre, CA

Mall at Short Hills, NJ

Century City Shopping Center, CA

Nearly 94% of the adult population in the U.S. visit a shopping center every month, making malls the most visited public places in the country.
JCDecauxs MallScape structures are strategically located at the highest trafc locations to impact shoppers throughout their visit, providing total coverage of the mall. Our networks feature a limited number of advertisers at one time, which allows our advertisers to dominate the malls for the duration of their campaign. Since Americans are perpetually in a rush, trips to the mall are coupled with a stop at the grocery store or running other errands. MallScape advertising also works for brands and retailers not linked to mall sales by placing their campaigns right in front of these potential consumers.

Water Tower Place, IL

The Shops at Willow Bend, TX

Transit
Visibility in front of Manhattans crme de la crme
JCDecaux provides advertising on the commuter PATH trains and its stations, in the Port Authority Bus Terminal (PABT), and on our WallScape, one of the largest billboards in Manhattan, positioned outside of the Lincoln Tunnel. These locations offer coverage of one of the most desirable metropolitan audiences in the U.S.: afuent, educated urban professionals who live in highincome Tri-State area counties and work in Manhattan. Advertising on JCDecauxs Transit trifecta delivers not only prestigious viewership, but volume as well: PATH: 6 million monthly passengers PABT: 6 million monthly commuters WallScape: 3.3 million monthly vehicles

New York City PABT Exterior (200 feet long) in Times Square

PABT Station Domination and Sampling

New York City has the highest rate of public transportation use of any American city, with nearly 55% of workers commuting by this means in 2009.*
*Source: U.S. Census Bureau, American Community Survey 2009

New York City Wallscape

Innovation
Innovation is part of JCDecauxs DNA
In todays information-saturated society, effective brand cut-through has never been more important. JCDecaux is dedicated to developing campaigns that surprise and engage its audience through sound, touch, new lighting Interactive campaigns enhance the visual impact of the creative image by providing multiple points techniques, interactive displays, special build-outs, mobile interactivity, and more. of contact and deepening viewers understanding of the message. At JCDecaux we strive to create unique custom-made outdoor solutions tailored to achieving our clients advertising objectives.

Ronald Reagan National Airport Charging Station Sponsorship

Los Angeles International Airport Clock Sponsorship

John F. Kennedy International Airport Exhibit

Chicago Bus Shelter Wrap and Build-Out

3 Park Avenue, 33rd Floor New York, New York 10016 USA Telephone: (646) 834-1200 www.JCDecauxna.com