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LeapFish Q&A With Ben Behrouzi
SearchCowboysconnected withBen Behrouzi to capture the difference between the future of LeapFish and that of traditional meta engines and aggregators. The exchanged produced a great Q&A reflecting the developmental trajectory of LeapFish.
Why another aggregator?
Ben Behrouzi: LeapFish is more than just a simple aggregator that displays websites fromother search engines. LeapFish is a multimedia search engine that combines and rendersthe best of the web in the form of sites, videos, news, images, blogs and more from themost popular and widely accepted destinations including Google, Yahoo, Youtube,CNET, Yelp and a growing list of over 200 other authorities in a single search interface.We believes its time for  multimedia search.
What makes Leapfish different from all the others?
Ben Behrouzi: We live in a time with a very multimedia and sophisticated Internet andwe believe its time our search tools function in a similar way. LeapFish is undertaking a progressive and systematic application of advancements and innovations in search over the next several years that empowers users with the ability to access more of themultimedia web as well as interact with the data they find in a whole new way. CurrentlyLeapFish users benefit by having an engine that does the heaving lifting for them in morecomplex searches by querying the major online authorities in videos, sites, imagery andmore in one search query. Additionally, since LeapFish is always checking other major online destinations, the engine conveniently surprises users with information that theywouldn’t have normally been aware of had they used a traditional engine.
What is your business strategy? How will you make money?
Ben Behrouzi: LeapFish offers ad programs in its growing search engine. Advertisers areable to take advantage of a growing list of ad programs including Keyword PositionSponsorships that offer marketers the unprecedented opportunity to purchase ad spacewithout having to pay per click or per impression.
 
What are your future plans?
Ben Behrouzi: LeapFish intends to tackle search 2.0 over the next several years withinnovations in data variety and availability, interface sophistication, real-time search, personalization and content interactivity producing a new customizable dashboard to theweb. LeapFish 2.0, the latest release, will arrive this August and will offer usersunprecedented access, command and interactivity with the web.
How do you see the ‘war of the search engines’ evolve with engines like Wolframand Bing entering the market?
Ben Behrouzi: Wolfram is a content producer, Bing is an aggregator of data. Withoutintegration, data like Wolfram Alpha’s will be lost in the information overload of theweb. The web requires a new breed of search tools that integrate a variety of valuabledata such as Wolfram Alpha’s and others into a single sophisticated search portal that inessence allows users to turn the information overload into readily and appropriatelyaccessible data. Bing’s latest initiative will educate users precisely of that, but withoutcontinued integration of the variety of the web, Bing will be deemed as a moresophisticated version of search 1.0
Where is Bing in your results anyway?
Ben Behrouzi: Bing will be available with LeapFish 2.0 this summer.
Why do you think people would be switching from, for example, their regular“Google searches” to Leapfish?
Ben Behrouzi: Google has built a reputation of commanding precision access to a topsdown organization of websites, which is extremely valuable. But is that everythingeveryone cares about in the world of web 2.0? The user interactivity demonstrated by therecent events in Iran and with the lateMichael Jackson, the tremendous number of new portals including Wolfram Alpha, and the continued loss of accessibility due to thegrowing information overload is evidence that we need a more sophisticated gateway andinterface to the web. We believe a growing number of searches will be answered morecompletely withLeapFish.About Ben Behrouzi:Ben Behrouzi currently serves as President & CEO of DotNext Inc., a leading bay areaventure firm with head quarters out of Pleasanton California. DotNext Inc. currentlyowns and operates a growing base of Internet companies including LeapFish.com andiHype.com and continues in its path to deliver new and innovative internet companies.
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