Virtual Lender® Marketing Ideas
Industry’s # 1 Quick Reference Guide.
Building a Referral Network through Links
Establish Links for Long Term Relationships and ResultsThe power of compounding online through strategic link campaigns
“We live in a fast-paced world where the risks of going it alone are growing by the minute. Powerful economic forces are reshaping companies, industry and counties. Enlightened leaders recognize the need to join forces with others for mutual benefit. They configure continues evolving networks of re- sources engaged in joint value creation. The members of these networks are lean and flexible organiza- tions committed to continuous improvement. They are linked by common interest and the opportunity to leverage their strengths. They continue to strengthen their relationships because of the substantial rewards produced by the resulting synergy. “ -Eberhard E. Scheuing
Imagine your web address appearing on a real estate website
that has traffic coming from12 established referring links. Now imagine those 12 referring links tied to 24 websites providing mort-gage related traffic. You have just tapped into a network of 36 websites by connecting “ONE” link. Thisis the power of compounding on the web. A Proven technique for increasing traffic to your website.Be selective about the sites from which you request links. Search engines use sophisticated ruleswhen judging the importance of a link, and the popularity of the site linking to you is a key criteria. Asyou develop your link network target website that can provide the traffic you desire.
A testimonial is a great way to establish a link!
One way to establish a link from a realestate agents website to your website is to place a testimonial on the real estate agents website witha description of your services and a link back to your website included in the testimonial.
The worst mistake you can make!
Building a powerful link network takes time. This will be anongoing marketing effort for you. Many mortgage professionals spend considerable time marketing awebsite that is deactivated when they leave the company they are working for. Don’t let this happento you! Make sure you have a Virtual Lender website from vLender.com. Think of the Virtual Lenderwebsite like a cell phone, regardless of where you go, you always have it with you. You will never beforced to sever the links you have worked so hard for.
Budget time for link building
Don't expect to grow your link popularity overnight.Budget time every week to work on link building. If youforce yourself to spend a couple hours a week on linkbuilding, it will become part of your routine.
Establish realistic link goals
Don't expect to see instant results. Link building isdifficult, frustrating and time intensive. If you get onegood quality link a month you're doing better than themajority of sites out there. Patience and creativity are keyto link building.
Link popularity is all about quality
Be selective about the sites from which you request links.Search engines use sophisticated rules when judging theimportance of a link, and the popularity of the site linkingto you is a key criteria.
Develop a relationship with a site
Before you ask for the link, get to know the web site.Establish yourself as a real human first. That way, whenyou ask for a link, it's harder for them to say no.
Provide the linking code
Make it easy for other sites to link to you. Send theprospective linker the exact HTML code you want in thelink and suggest which page you want the link from.
Get directory listings
Jumpstart your link campaign by getting directory linksfirst.
Consider bartering for links
It's a good idea to have something to offer in return for alink.
Jumpstart your link campaign by getting directory links first. This is especiallyimportant if you have a new site or a site with no inbound links. A shortage ofinbound links puts your site at a severe disadvantage because link analysis isan important part of every search engine's ranking algorithm.The way to overcome this disadvantage is to get a few quality links. A goodway to start is to get listed in as many directories as you can. There are manydirectories out there, and the more you can get into the better.A few to target include:Open Directory, Yahoo, LookSmart, Zeal.com, Joeant.com, Business.com
Other Directories that support Texas:
http://www.txed.state.tx.us/SmallBusiness/decnewsletter00.htmhttp://jigsaw.com/landing/ByIndustry.htmhttp://www.bizjournalsdirectory.comhttp://www.resourcelinks.net/ http://www.bizhwy.com/ http://www.businessseek.bizhttp://search.crossdaily.com/list.php3?cat=53http://www.cityofhouston.govhttp://www.ibsteam.nethttp://www.texasonline.comhttp://www.bisdirectory.comhttp://www.loc.gov/rr/business/busprov/organizations.htmlhttp://www.goallpro.comhttp://www.homeresearcher.comhttp://www.offcampusnetwork.comhttp://www.agentsearch.comhttp://www.directoryrealestate.com/
Community Web SitesGolf Sites (Remember Jumbo Loans)Movie SitesClassified Ad SitesReal Estate SitesMoving Services WebsitesHome Builders WebsitesTourism SitesFurniture WebsitesLandscaping WebsitesPest Control WebsitesUniversity Web SitesNews WebsitesDepartment of Education WebsitesB&B & Restaurant websitesFSBO websitesHome & Garden websitesHealth & Medicine WebsitesSports WebsitesCredit Repair WebsitesSpecial Interest Group WebsitesInsurance WebsitesOfficial Municipal WebsitesChamber of CommerceBusiness Directory WebsitesUnion WebsitesAssociationsClubsMilitary Websites
Ideas for website linksQuick Start to Developing a linking Campaign Websites in Texas that provide Business Directories
Source:Lenders classified according to the Department of Housing and Urban
Virtual Lender® Marketing Ideas
Industry’s # 1 Quick Reference Guide.
Marketing Online Relocation Kits
Marketing Online Relocation Kits
Each month thousands of employees move
to a new community to start a new job. Moves often are morecomplicated than anticipated. The new home/mortgage seeker is looking for information about your commu-nity’s education, health care, media, transportation, recreation and entertainment, neighborhoods and sub-urbs, housing market and economic climate. There is a lot to think about when you move. A mortgage is justone of them. If you can provide a single source for this information, chances are that the home seeker will bemore likely to consider you for mortgage related service and advise. Here’s how it works. Research andcreate a 10-20 page document containing information about your community. Save this document in a for-mat that is easily downloaded or e-mailed (such as Adobe PDF*) or collect materials you can copy and mail.
Build a referral network at the same time you build your Online Relocation Kit
What better reason to contact a builder in your area and introduce yourself then to offer the builder a sectionin your relocation kit. Let him know that this is a FREE service and is design to drive business to the builder.Take this opportunity to speak with the builder about a mortgage link from the builders website to your mort-gage center for quick pre-qualifications and mortgage services. Repeat this process for each and every ser-vice provider that will be featured in your relocation kit. This is a great method for leveraging market reachand developing a network of business professionals and increase referral business.
Referral Network Approach
1. Introduce Yourself2. Explain Program3. Show color printout of your website4. Show copy of Relocation Kit5. Explain Benefits of Program6. Provide Relocation Kit Signup Form7. Gather all Company Information8. Exchange your website information9. Setup website Links (to and from)10. Add information to Relocation Kit
Development. Research by Kelly Barry.
Educational ResourcesHealth Care ServicesDriver’s License, where do I get that?Where do I go to Register my carSmog LawsBaby Sitting and Day CareTruck Rentals/costsSpecial Interest Groups (AA, NA, Churches, NRA etc)Government , Voting, LibraryRecreational AreasEntertainmentHousing Market and economical climateReal Estate ServicesHome BuildersGolf CoursesRestaurantsUtility Companies
Items to consider placing in a Relocation KitYour Ad may say something like this:
“receive a Free relocation package containing demographic information about Your Town and it's surrounding communities, current mortgage rates or programs that meet certain criteria, a map, school information and much, much more. Call me today or visit me online at www.yourwebsite.com. 888-555-1234”
This is an opportunity to promote the value of your business to those who arerelocating in your city. You can then refer the leads generated from thismarketing campaign to your favorite real estate agent or agents, who will bevery grateful for your hard work in acquiring these leads, and will, in turn, helpyou by referring their clients to you for a mortgage, thus helping you build yoursteady stream of referrals.
Market your Relocation Kit in the following resources:
Newspaper 30 Second Radio Ad Your WebsiteOnline Classifieds Real Estate Website Builder SitesCommunity Web Sites Chamber of Commerce Site Voice MailBusiness Affiliates Within Large Companies School District
Key Words/Meta Tags:
Texas, Moving, Relocation, Demographics, SchoolDistricts, Neighborhood information, economy, construction, mortgage, maps,crime rates, employment etc.
Websites that provide information about Phoenix, AZWebsites that provide information about Houston, TX
Relo. Information: http://www.houston-texas-relocation.orgWeather and Rating: http://www.cityrating.com/cityweather.asp?City=houstonSchool Ranking: http://www.cityrating.com/schoolrankings.aspCost of Living: http://www.cityrating.com/costofliving.aspOccupational Outlook: http://www.cityrating.com/joboutlook.aspTexas Homes: http://Houston.about.com/cs/living/t/txhomes01.htmValue of TX Homes http://www.housevalues.comMovie Theaters: http://www.houstonmovietimes.comTX Population Stats: http://quickfacts.cencus.gov/qfd/states/48000.htmlHstn. Demographics: http://cityrating.com/citystats.asp?city=Houston&state=TX
The below web address offer services on the following items
http://www.epodunk.com/cgi-bin/genInfo.php?locIndex=3
Items
Libraries in or near Houston, Museums in or near Houston, Nearby newspapers, Nearby archives, Archivesin Texas, State archives, State historical society, Where to write for birth, death, marriage or divorce re-cords. Adoption Services, Birth & Death Records, Cemeteries, Census, Courts, Crests, Families, FederalResources, Government, Historical Societies, Military, Newspapers, Obituaries, Records, Religion, TravelService, Economy, employment growth, energy use, Federal Spending, Gas Costs, Sales Tax, Tax Rates,Unemployment Rate, Air Quality, Endangered Species, Superfund Sites, Water Resources, Historic Sites,Museums, Relief Map, Topographic images of Texas.
Did You know?
The State of Texas’ increase in population was a close second in overall nation-wide growth with an increase of 3.9 million residents. Texas’s population in-creased from 16,986,510 in 1990 to 20,851,820 in 2000.
Virtual Lender® Marketing Ideas
Industry’s # 1 Quick Reference Guide.
Marketing Through
INTRA
net Websites & HR
What is an INTRAnet and why should I target market this utility
INTRAnet-An intranet belongs to an organization, and is designed to be accessible only by the organization's members, em- ployees, or others with authorization. An intranet's Web site looks and acts just like other Web sites, but has a firewall sur- rounding it to fend off unauthorized users. Intranets are used to share information.
Marketing to INTRAnets can bring EXPLOSIVE RESULTS!
As you read this paragraph a school teacher in Spring, TX is looking to relocate to the Katy area. She is logged into theSchool Districts INTRAnet website examining her options for relocation and employment opportunities. It just so happens thatan aggressive mortgage professional out of Katy contacted the INTRAnets webmaster 3 months earlier and established a linkto download a relocation kit and information about a special employee mortgage benefits package offered exclusively to theSchool District employees. The Teacher learns about the special program and requests the relocation kit…The future looksbright for this aggressive mortgage professional.
This is just one example of Hundreds of INTRAnet websites in the Houston Area!
Just think about all the companies and organizations that maintain private INTRAnet websites. The process for identifyingand setting up a link may take a little more effort than the traditional website but the rewards are often much greater!
INTRAnet
COMPANY NAME # of EmployeesHouston Ind. School District 31,914City of Houston 23,000 (est.)Administaff 18,211Continental Airlines 16,000Memorial Hermann Healthcare system 15,000Harris County 14,832M.D. Anderson Cancer Center 13,350 (est.)Halliburton 13,000Kroger 12,000Aramark 10,000HCA (health care) 9,000HP 9,000
Prepare a Business Strategy and Plan
A sound business plan can mean the difference between acompany that prospers and one that flounders. If your goal is tomake your On-Line Loan Origination Center a catalyst forgrowth, your business/strategic plan can communicate this withaccuracy and credibility, and will generate enthusiasm for you asyou grow your business. Your plan should be thorough, profes-sional and realistic. You should continue to review it, followingthe steps you originally laid out, changing it as necessary.
Establish your Product Offering
When approaching the small to midsize company you need to beable to bring more to the table then good rates and friendlyservice. You need a complete mortgage benefits program fortheir employees. This program can offer discounted servicesonline access to relocation packages etc.
Identify Useful Resources and Prepare Program
Companies like WORKPLACEMORTGAGESOLUTIONS.COMoffers complete turnkey packages design to market into small &mid size companies. This package will include all print material.
Identify Potential Companies & HR departments
This is a very important step! If you desire immediate results youmay consider targeting smaller organizations and companiesand then move toward larger companies. Smaller companiessometimes require less work to get to the decision maker andpresent your idea, You can also create a personal relationshipwith smaller organizations/companies much faster and with lesslift.
Identify Web Master and provide web information
Once the relationship is established the next step will be for youto move your product offering to the INTRAnet within the organi-zation/company. This can be as simple as a paragraph of textwith contact info to request Relocation Packages.
Develop a CO-MARKETING plan
Once the link is established continue to nurture the relationshipby sending market updates and additional information possibly inthe form of a newsletter to their employees.
How do I market to small to midsize companies?Largest Employers in Greater HoustonAssociations in Houston
The below companies and associations may be candidatesfor HR marketing and Intranet Marketing.Meals in WheelsAmerican Medical AssociationCoca-Cola Bottlers' AssociationContractors AssociationsAir Conditioning Contractors Of AmericaAssociation of Authors PublishersAmerican Amateur Press AssociationAmerican Association For Women RadiologistsAmerican Board Of Neurological SurgeryBeverage Education, Assistance And TrainingCommunity Associations InstituteDrilling Engineering AssociationEnergy Security CouncilEnergy Traffic AssociationGreater Heights Area Chamber Of CommerceHouston Classic Chevy ClubHouston West Chamber Of CommerceIndependent Insurance Agents Of HoustonInternational Center For The Solution Of EnvironmentalProblemsLone Star Region Porsche Club of AmericaNorthwest FlyersPetroleum Equipment Suppliers AssociationPrinting Industries Of The Gulf CoastSouthwestern Fastener AssociationTeacher AssociationsTexas Southern University AlumniTexaco Retirees Club Of HoustonTexas Association Of Metal Finishers
Texas Towing And Storage Association
IF you would like a turnkey package to market toHR departments we recommend:Workplace Mortgage Solutions4845 Pearl East Cir. #101Boulder, CO 80301800.661.0885877.226.9868 (fax)www.workplacemortgagesolutions.comTell them vLender.com referred you and receivea discount.
Resource for Marketing to HR Dept.
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| Upload Date: | 02/12/2008 |
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This is one of the best descriptions of a referral network I have seen. Very helpful to a <a href="http://www.propayperclickmanagement.com">ppc management</a> company. Thanks!