Source:Lenders classified according to the Department of Housing and Urban
Virtual Lender® Marketing Ideas
Industry’s # 1 Quick Reference Guide.
Marketing Online Relocation Kits
Marketing Online Relocation Kits
Each month thousands of employees move
to a new community to start a new job. Moves often are morecomplicated than anticipated. The new home/mortgage seeker is looking for information about your commu-nity’s education, health care, media, transportation, recreation and entertainment, neighborhoods and sub-urbs, housing market and economic climate. There is a lot to think about when you move. A mortgage is justone of them. If you can provide a single source for this information, chances are that the home seeker will bemore likely to consider you for mortgage related service and advise. Here’s how it works. Research andcreate a 10-20 page document containing information about your community. Save this document in a for-mat that is easily downloaded or e-mailed (such as Adobe PDF*) or collect materials you can copy and mail.
Build a referral network at the same time you build your Online Relocation Kit
What better reason to contact a builder in your area and introduce yourself then to offer the builder a sectionin your relocation kit. Let him know that this is a FREE service and is design to drive business to the builder.Take this opportunity to speak with the builder about a mortgage link from the builders website to your mort-gage center for quick pre-qualifications and mortgage services. Repeat this process for each and every ser-vice provider that will be featured in your relocation kit. This is a great method for leveraging market reachand developing a network of business professionals and increase referral business.
Referral Network Approach
1. Introduce Yourself2. Explain Program3. Show color printout of your website4. Show copy of Relocation Kit5. Explain Benefits of Program6. Provide Relocation Kit Signup Form7. Gather all Company Information8. Exchange your website information9. Setup website Links (to and from)10. Add information to Relocation Kit
Development. Research by Kelly Barry.
Educational ResourcesHealth Care ServicesDriver’s License, where do I get that?Where do I go to Register my carSmog LawsBaby Sitting and Day CareTruck Rentals/costsSpecial Interest Groups (AA, NA, Churches, NRA etc)Government , Voting, LibraryRecreational AreasEntertainmentHousing Market and economical climateReal Estate ServicesHome BuildersGolf CoursesRestaurantsUtility Companies
Items to consider placing in a Relocation KitYour Ad may say something like this:
“receive a Free relocation package containing demographic information about Your Town and it's surrounding communities, current mortgage rates or programs that meet certain criteria, a map, school information and much, much more. Call me today or visit me online at www.yourwebsite.com. 888-555-1234”
This is an opportunity to promote the value of your business to those who arerelocating in your city. You can then refer the leads generated from thismarketing campaign to your favorite real estate agent or agents, who will bevery grateful for your hard work in acquiring these leads, and will, in turn, helpyou by referring their clients to you for a mortgage, thus helping you build yoursteady stream of referrals.
Market your Relocation Kit in the following resources:
Newspaper 30 Second Radio Ad Your WebsiteOnline Classifieds Real Estate Website Builder SitesCommunity Web Sites Chamber of Commerce Site Voice MailBusiness Affiliates Within Large Companies School District
Key Words/Meta Tags:
Texas, Moving, Relocation, Demographics, SchoolDistricts, Neighborhood information, economy, construction, mortgage, maps,crime rates, employment etc.
Websites that provide information about Phoenix, AZWebsites that provide information about Houston, TX
Relo. Information: http://www.houston-texas-relocation.orgWeather and Rating: http://www.cityrating.com/cityweather.asp?City=houstonSchool Ranking: http://www.cityrating.com/schoolrankings.aspCost of Living: http://www.cityrating.com/costofliving.aspOccupational Outlook: http://www.cityrating.com/joboutlook.aspTexas Homes: http://Houston.about.com/cs/living/t/txhomes01.htmValue of TX Homes http://www.housevalues.comMovie Theaters: http://www.houstonmovietimes.comTX Population Stats: http://quickfacts.cencus.gov/qfd/states/48000.htmlHstn. Demographics: http://cityrating.com/citystats.asp?city=Houston&state=TX
The below web address offer services on the following items
http://www.epodunk.com/cgi-bin/genInfo.php?locIndex=3
Items
Libraries in or near Houston, Museums in or near Houston, Nearby newspapers, Nearby archives, Archivesin Texas, State archives, State historical society, Where to write for birth, death, marriage or divorce re-cords. Adoption Services, Birth & Death Records, Cemeteries, Census, Courts, Crests, Families, FederalResources, Government, Historical Societies, Military, Newspapers, Obituaries, Records, Religion, TravelService, Economy, employment growth, energy use, Federal Spending, Gas Costs, Sales Tax, Tax Rates,Unemployment Rate, Air Quality, Endangered Species, Superfund Sites, Water Resources, Historic Sites,Museums, Relief Map, Topographic images of Texas.
Did You know?
The State of Texas’ increase in population was a close second in overall nation-wide growth with an increase of 3.9 million residents. Texas’s population in-creased from 16,986,510 in 1990 to 20,851,820 in 2000.
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This is one of the best descriptions of a referral network I have seen. Very helpful to a <a href="http://www.propayperclickmanagement.com">ppc management</a> company. Thanks!