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S’s Covod Vsos B
o covo pc,701 p s, s 800,s,wsho 98101 (206) 461-5800;  (206) 461-5855;vss.o
 
Marketing Plan
 
DeStinatiOn
 
MARKETING PLAN
Seattle’s Convention and Visitors Bureau
2007
 
Ddco
We dedicate this publication inloving memory o our riend andcolleague, Amy Wilkerson. Amy’sguiding spirit is elt throughoutSeattle’s hospitality communityevery day. We are afrmed by herstrength and inspired by her kind-ness, wisdom and humor.
Vso
Seattle is a state o mind, a way oliving and a portal to the uture. Ourrich history has shaped technology,culture, taste and travel. Our guestsdelight in our breathtaking beauty,abundant recreation, thrivingmetropolis and welcoming spirit.Inspiration awaits.
Msso
Seattle’s Convention and VisitorsBureau is a non-prot economicdevelopment agency responsibleor competitively marketing theSeattle area as a destination orconventions, tour groups and indi-vidual travelers. The goal o thesemarketing eorts is to enhance theemployment opportunities and eco-nomic prosperity o the region. Ourmembers benet rom the bureau’smarketing programs and gain directaccess to the visitor market.
Cover by: Michael Crat or Seattle’s Convention and Visitors Bureau
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