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Marketing Plan Bend - Business

Marketing Plan Bend - Business

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Published by lizzie13

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Published by: lizzie13 on Feb 12, 2008
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09/27/2012

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BEND VISITOR & CONVENTION BUREAU2007-2008 Business and Marketing Plan
Mission Statement
: To enhance the economic vitality of our community bypromoting Bend as a year-round visitor and convention destination throughmaximizing collaborative partnerships, efficient use of transient room tax, andthe cultivation of an excellent visitor experience.
 
 - 1 -
Bend Visitor & Convention BureauFY 07/08 Proposed Budget
FY 06/07BudgetFY 07/08ProposedBudget% Increase(Decrease)Income
City Funding 811,800852,390 5%
 
Interest 1,0001,000 0%
 
Retail Sales 15,00018,000 20%
 Total Income
827,800871,390 5%
Expense
Advertising and Marketing 459,600478,500 4%
 
Auto Maintenance 02,000Bank Charges 1,2001,200 0%
 
Board Relations 3,5001,000 -71%
 
Computer 3,0005,000 67%
 
Conf./Training & Education 1,5005,000 233%
 
Dues & Subscriptions 2,5002,500 0%
 
Equip Lease & Maintenance 3,0001,500 -50%
 
Facilities Use & Maintenance 50,00046,500 -7%
 
Furniture & Equip 3,0003,000 0%
 
Insurance 3,4004,700 38%
 
Licenses/Permits 0200Meeting Expenses 2,5002,500 0%
 
Mileage-Local 2,5001,000 -60%
 
Office Supplies 3,0004,000 33%
 
Personnel Expenses 260,000272,290 5%
 
Professional Fees 15,50024,500 58%
 
Retail Purchase 12,60015,000 19%
 
Storage Rental 1,0001,000 0%
 Total Expense
827,800871,390 5%
Net Income
00
Budget notes:
the proposed budget reflects our internal review and re-designation of proposed expenses to themore appropriate accounts so we will be able to better track our financial status. We are noting those line itemsof plus or minus 25%, specifically:Board Relations: This line item has been reduced to reflect prior useComputer: Includes the purchase of new hardware for the BookkeeperConf/Training: Reflects usage for staff that was previously included in theAdvertising/Marketing budgetEquip. Lease: Reflects actual projection for operational use. Other costs will be included inAdvertising/MarketingInsurance: Same as Equip. LeaseMileage: Reflects reimbursement to staff for mileage costsOffice Supplies: Anticipated increaseProf. Fees Reflects anticipated increase for full audit, rather than routine Financial Review
 
 - 2 -
FY 02/03FY 03/04FY 04/05FY 05/06ChangeFY 06/07ChangeJUL
3,781,825$ 3,950,790$ 4,343,184$ 5,658,601$
30.29%
5,402,628$
-4.52%AUG
3,664,770$ 3,868,231$ 4,465,646$ 4,495,052$
0.66%
5,012,678$
11.52%SEP
2,701,259$ 2,740,401$ 3,279,557$ 3,512,056$
7.09%
3,822,832$
8.85%OCT
2,074,864$ 2,281,153$ 2,515,402$ 2,834,317$
12.68%
2,858,836$
0.87%NOV
1,345,097$ 1,547,510$ 1,875,338$ 2,120,718$
13.08%
2,033,475$
-4.11%DEC
1,725,108$ 1,910,939$ 2,296,202$ 2,469,341$
7.54%
2,724,465$
10.33%JAN
1,478,166$ 1,623,422$ 1,974,589$ 2,173,607$
10.08%
2,220,993$
2.18%FEB
1,692,064$ 1,991,263$ 2,319,613$ 2,265,244$
-2.34%
2,511,575$
10.87%MAR
1,935,183$ 2,200,664$ 2,500,761$ 2,773,773$
10.92%APR
2,016,599$ 2,177,581$ 2,532,550$ 2,589,450$
2.25%MAY
2,559,249$ 2,571,519$ 3,047,481$ 3,349,152$
9.90%JUN
2,450,939$ 3,313,088$ 3,664,688$ 4,107,395$
12.08%Total27,425,123$ 30,176,561$ 34,815,011$ 38,348,706$
YTD Var.YTD Var.
FYTD
18,463,153$ 19,913,709$ 23,069,531$ 25,528,936$
10.66%26,587,482$ 4.15%
City of Bend
Bend Visitor & Convention Bureau Measurement Standards
Growth in Gross Receipts (TRT)
 
FY 04/05FY 05/06%Change
July70.50%81.04%14.95%August73.15%72.75%-0.55%Sept61.22%62.82%2.61%Oct49.05%53.59%9.26%Nov39.48%42.00%6.38%Dec40.63%41.30%1.65%Jan38.06%40.28%5.83%Feb37.59%45.26%20.40%March46.40%50.71%9.29%April52.50%52.24%-0.50%May57.00%57.46%0.81%June64.14%67.09%4.60%
YTD Var.FYAverage48.61%51.28%
5.49%
Occupancy Rate (percentage of room nights sold)
 

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