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201402 Facebook New Campaign Structure Pre-Rollout Training

201402 Facebook New Campaign Structure Pre-Rollout Training

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Die neuen Facebook Kampagnen Strukturen gültig ab 4. März 2014
Die neuen Facebook Kampagnen Strukturen gültig ab 4. März 2014

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02/17/2014

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New Campaign Structure
Pre-rollout client training
Global rollout begins: March 4th, 2014
 
2
On March 4
th
2014, we will begin rolling out a new campaign structure across all client-facing ad interfaces including the Ads Create Tool, Ads Manager, Power Editor --and third-party ad interfaces built by PMDs, FBX partners and mobile measurement partners.
Ad
Campaign
Level 2Level 1
Ad Set
Level 3
Ad
CampaignX
CurrentNew
 
The current campaign structure has two levels
3
As a result, marketers create multiple campaigns to:-Reach multiple audience segments with different objectives-A/B test multiple creative -Run several schedules or flights
One campaign can have multiple ads
Ad
Level 2Level 1
Contain one or more ads
Control the budget and schedule for each campaign
Activate or pause campaigns and it will apply to all ads
Define creative, audience, and bidding for each ad
Create multiple ads so our system can optimize creative
Activate or pause ads
Campaign

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