Uses for ease of radiation
Consider again transmission of good quality audio. Assume we choose the carrier frequency to be 1 MHz. The linear modulation schemes that would be discussed shortly give rise to a maximum frequency spread (of the modulated signal) of 40 kHz, the spectrum of the modulated signal extending from (1000 - 20) = 980 kHz to (1000 + 20) = 1020 kHz. If the antenna is designed for 1000 kHz, it can easily take care of the entire range of frequencies involved because modulation process has rendered the signal into a NBBP signal.
Allows frequency assignment
You can tune radio or TV stations by using filtering because each station has owned assigned carrier frequency
Allows multiplexing of signals
Multiplexing Is a method of sharing a bandwidth with other independent data Channels. So, we can combine several signals for simultaneous transmission on one channel . Ex.FDM uses CW modulation TDM uses pulse modulation CDM,WDM and so on.
Allows multiple access of signals
Multiple access is a variation of multiplexing which involves a fixed assignment of the common communications resource at local level, it also involves the remote sharing of the resource. Ex. FDMA TDMA CDMA and so on.