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Earth Hour And Spider-man Join Forces To Save The Planet

Earth Hour And Spider-man Join Forces To Save The Planet

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Published by: Crowdsourcing.org on Feb 13, 2014
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EARTH HOUR AND SPIDER-MAN JOIN FORCES TO SAVE THE PLANET MEDIA RELEASE EMBARGOED UNTIL FEBRUARY 13, 2014 15:00 SGT (Singapore) / 07:00 GMT (London) / 02:00 EST (USA/Canada) THURSDAY, FEBRUARY 13TH, 2014: In a first of its kind partnership, Spider-Man will be the first Super Hero ambassador for Earth Hour, the global movement organized by WWF (World Wide Fund for Nature), with a message to inspire individuals to use their power to become Super Heroes for the planet.
Andy Ridley, CEO and Co-Founder of Earth Hour, and Jeff Blake, Chairman, Worldwide Marketing and Distribution, Sony Pictures Entertainment, made the announcement in conjunction with the launch of Earth Hour Blue
 a radical new digital crowdfunding and crowdsourcing platform for the planet, launched to engage people around the world and participants in the famous lights out event, which this year will be held on Saturday March 29, at 8:30pm.
This year, Earth Hour and the hero of the highly anticipated motion picture
The Amazing Spider-Man 2
along with the film’s stars,
 Andrew Garfield, Emma Stone, Jamie Foxx and director Marc Webb
 are throwing their support behind Earth Hour Blue, which aims to harness the power of the crowd to raise funds for on-the-ground environmental projects from across the world.
“I’m proud Spid
er-Man is the first Super Hero ambassador for Earth Hour because he shows we can all be Super Heroes
when we realize the power we all have,” says Andrew Garfield, who plays
Man in the upcoming film. “Earth Hour is a movement that has created massiv
e impact around the world, so imagine what we can do this year with Spider-
Man by our side.”
 The crowdfunding section of the new platform will allow participants to help deliver energy efficient stoves to families in Madagascar, help communities in the Philippines build fiberglass boats to withstand climate impacts like Typhoon Haiyan and raise funds to expand and conserve the iconic Table Mountain National Park in South Africa, with many more projects to come.
“Earth Hour gives you the power to inspire anyone, even if you’re just one person, and Earth Hour is
much more than an hour. There are great projects from the crowd, for the planet, happening all
over the world,” said Emma Stone.
The Amazing Spider-Man 2
 director Marc Webb is the first celebrity ambassador to announce the Earth Hour Blue project he is backing, which aims to provide better equipment for WWF Rangers
protecting Indonesia’s endangered wildlife such as the Sumatran Tiger, Elephant, Rhino and
Orangutan and their forest habitat.
“Earth Hou
r is a movement full of Super Heroes
 people harnessing the power of the crowd to inspire change for the good of the planet, imagine the possibilities when we come together and do
more,” said Marc Webb.
Earth Hour has grown to involve hundreds of millions of people from all walks of life across 7000 cities and towns and 154 countries and territories. Jamie Foxx who plays the villain Electro in the
film said, “Earth Hour isn’t just about lights off; it’s about people across the world coming together
throughout the year to join forces to improve the planet. Never underestimate your power, never
underestimate what you can do.”
Individuals can also use Earth Hour’s crowdsourcing platform for Earth Hour Blue, which will call for
people to add their voice to some of the biggest environmental campaigns across the world; including an Instagram campaign for people to share their love
of Australia’s Great Barrier Reef, as
part of WWF-
Australia’s “Lights Out For The Reef” theme for Earth Hour 2014.
Global participants in the movement will also be able to sign the Shark Saver’s “I’m FINished With FINS” pledge, which engages celebrities an
d public figures throughout Asia to help end shark finning in marine waters for the consumption of shark-fin soup.
“The idea of Earth Hour has grown beyond anything we could have dreamed. This year with the help
of Spider-Man by our side, we are taking the movement to the next stage. We hope that Spider-Man will empower individuals to be Super Heroes for the planet, and use their voice or their dollar to
support projects or campaigns around the world. It’s about harnessing the power of the crowd. That’s what Earth Hour Blue is all about,” said Ridley.
 Sony Pictures Entertainment will join by contributing to a WWF-China and Earth Hour Blue project that provides efficient cookstoves to prevent deforestation in the habitat of the Giant Panda. Through its efforts, the studio will receive Gold Standard carbon offsets that render the entire physical production of
The Amazing Spider-Man 2
 as well as its publicity tour, carbon-neutral. Expanding on many sustainability efforts over the years,
The Amazing Spider-Man 2
 became the most eco-friendly tentpole production in the history of Columbia Pictures. These environmental efforts, on set and off, were supported at every level
 from producers, studio executives, and cast and crew and began as soon as the film went into pre-production.
Man’s always been a very relatable
Super Hero. Peter Parker is a hero to all people, and an inspiration, so it seems very fitting that he should join forces with Earth Hour to empower every single individual to help save the plan
et,” Blake added. “I’m also very proud of the fact that
The  Amazing Spider-Man 2
 is entirely carbon-neutral. We made a commitment to be as eco-conscious as possible during production itself, when we took a special effort to think green and avoid waste; now, completing that process with Earth Hour Blue is a wonderful testament to what we can achieve when we all work together
 Earth Hour and its Super Hero ambassador Spider-
Man remind us that “
with great power comes great responsibility
 so get involved and use your power at earthhour.org.
Notes to editors
To view the Earth Hour Spider-Man Partnership Video, please go to:
 Images for press and from previous Earth Hour events can be downloaded at:
For High Resolution Video assets in a variety of formats, please visit:
 For High Resolution Print assets, please visit:
 Participants can engage on social media using the hash-tags #EarthHour and #SpiderMan
For media inquires or requests for press interviews, please contact:
Benjamin Vozzo, Digital Communications Manager - Earth Hour Global benjamin@earthhour.org +65 8223 1728 Tina McKenzie, Global Media Relations Manager - Earth Hour Global tina@earthhour.org +65 8316 6259
 About Earth Hour
Earth Hour is a global environmental movement of WWF. As one of the first opensourced environmental campaigns, Earth Hour has grown from a symbolic event in one city into a global movement, crowdsourcing actions from individuals, businesses, organizations and governments to generate environmental outcomes. In 2014, Earth Hour Blue sees the movement enter the most exciting stage of its evolution, to be at the forefront of crowdfunding and crowdsourcing for causes, innovation and creativity for the planet. 
 About WWF
WWF is one of the world’s largest and most respected independent conservat 
ion organizations, with
almost five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which
humans live in harmony with nature, b
y conserving the world’s biological diversity, ensuring that the
use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. 
 About The Amazing Spider-Man 2
We’ve always known that Spider 
Man’s most important battle has been within himself: the struggle
between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in The Amazing Spider-Man 2, Peter Parker finds that a greater conflict lies ahead.
It’s great to be Spider 
-Man (Andrew Garfield).
For Peter Parker, there’s no feeling quite like swinging
between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the  formidable villains that threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: OsCorp. Directed by Marc Webb. Produced by Avi Arad and Matt Tolmach. Screen Story and Screenplay by Alex Kurtzman & Roberto Orci & Jeff Pinkner. Based on the Marvel Comic Book by Stan Lee and Steve Ditko. The film will be released in theaters internationally beginning April 16, 2014, and in the U.S. on May 2, 2014. #SpiderMan
 About Sony Pictures
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com. 

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