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1 Elaborate the e-marketing techniques used for various marketing activities.
Answer: E-Marketing Techniques
Marketers have used the Internet for various marketing activities. Some of the activities which can be of help in marketing through the Internet are explained as follows: 2
“Motivation to buy a product is crucial part of studies in
It is true that the motivation to buy a product is a crucial part of studies in consumer behaviour. The same would be important in case of online customers. A number of aspects are studied to understand the motivation to buy a product. These are discussed as follows:
“A website has to be designed to showcase the company and its products”.
Explain how to create a website along with its elements.
A Website has to be designed to showcase the company and its products. Web design is a broad term covering many different skills and disciplines that are used in the production and maintenance of Websites. 4
Explain 2P+2C+3S Formula in E-Marketing with the help of a diagram.
The 2P+2C+3S formula is illustrated in Figure 7.1. The individual factors are explained below: 5
“Businesses are always looking to develop new sales and distribution channels
maximize profitability and growth”. Explain
Answer: Role of Distribution in E-Marketing
Businesses are always looking to develop new sales and distribution channels to maximize profitability and growth. 6
Write short notes on: a) Sales Force Automation