Using your real nameonline builds yourpersonal brand.
Jessica Mullen, University of Texas at Austin
[Introduction]
The lifestream is theresumé of the future. Every contributionto your lifestream affects your online
and ofine reputation. Pseudonymous
participation is wasted opportunity tostrengthen your personal brand.
[Materials]
Digital documentation ofyour strengths and weaknesses.
[Methods]
Transparent and prolic
publishing using your real name.
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