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issue 4|September 2008

Finding the Real Media Stars

How to achieve high media coverage

Harry Potter and the Planets

The upcoming Venus–Jupiter conjunctionwww.capjournal.org

CAP

journal

Communicating Astronomy with the Public

Science Journalists Speak their Minds

What do they really think about scientists?

EditorialExplained in 60 Seconds

Finding the Real Media Stars: Analysis o MediaCoverage o the UK’s National Astronomy MeetingThe International Year o Astronomy 2009 — Products

Contrary to BelieThe Universe in a Single Atom:Communicating Astronomy through MetaphorHarry Potter and the upcoming Venus–JupiterConjunction: A Unique Outreach OpportunityScience Journalists Speak their MindsCommunicating Astronomy around the World

Brie Status Report on theInternational Year o Astronomy 2009

Visualising Astronomy:The Astronomical Image, Part Two

ColophonContents

3451213141618222425

Editor-in-Chie

Pedro Russo

Executive Editor

Lars Lindberg Christensen

Editor

Terry Mahoney Anne Rhodes

Assistant Editor

Lee Pullen

Layout and Production

Pedro Russo André RoquetteNuno MarquesMartin Kornmesser

Contributors

Anita HewardRobert MasseyWallace TuckerMatthew McCoolKristine LarsenMariana BarrosaLee PullenPedro RussoLars Lindberg ChristensenRyan Wyatt

Web Design and Development

Raquel Shida

IAU DIVISION XII, Commission55: Communicating Astronomywith the Public

Ian E. RobsonDennis CrabtreeLars Lindberg ChristensenRichard Fienberg Anne Green Ajit K. KembhaviBirgitta Nordström Augusto Damineli NetoOscar Alvarez-PomaresKazuhiro SekiguchiPatricia A. WhitelockJin Zhu

IAU DIVISION XII, Commission55: Communicating Astron-omy with the Public JournalWorking Group

Lars Lindberg ChristensenRick Fienberg Andrew FraknoiRichard de Grijs André HeckTerry MahoneySteve MillerPaul MurdinPedro RussoSidney Wolff

Thanks to

Britt Sjöberg, Mariana Barrosaand Polina Gedova

Published by

IAU DIVISION XII Commission55: Communicating Astronomywith the PublicCAPjournal is licensed under aCreative Commons License

Sponsored by

ESA/ST-ECF, ESO, Fundaçãopara a Ciência e a Tecnologia,Portugal and Navegar Founda-tion, Portugal

CAPjournalCommunicating Astronomywith the Public Journal

ESO/ESA/ST-ECFKarl-Schwarzschild-Strasse 285748 Garching bei MünchenGermanyE-mail: editor@capjournal.orgPhone: +49 89 320 06 195Fax: +49 89 320 2362ISSN 1996-5621 (Print)ISSN 1996-563X (Web)

Submit articles for oneof the following journalsections:

AnnouncementsReviewsNewsResourcesInnovationsResearch & ApplicationsLetters to the EditorOpinionBest Practices

www.capjournal.org

Online issuesFree subscriptionsArticle submission

Cover

: The Earth at night. Credit: IAU/ESA.

Editorial

HERE AT THE CAPJOURNAL

we are always keen to nd new ways o disseminatingavailable astronomy education and public outreach (EPO) resources.Wearing my International Year o Astronomy 2009 hat, I need to nd new ways o re-usingthe resources available to our IYA2009 partners and ensure that they are available to othernations and organisations. We see IYA2009 as a huge opportunity to empower networksand to exploit all available material.I we could count the number o astronomy EPO resources available on the web, ourminds would be blown by the enormous number o terabytes out there — many morethan the data rom the Hubble Space Telescope.Unortunately, these resources are not easy to translate or adapt to dierent languagesand cultures. Principally because either the original materials were not developed withportability in mind, or the source les are simply not available.Imagine a website where anyone can download, access, reuse, recycle and adapt con-tent to dierent languages and cultures. The rst steps torwards this have come romSpain, where a group o acionados are translating and adapting electronic EPO contentinto Spanish using proessionally minded volunteers. The network astroseti.org trans-lates and adapts news, documents, brochures, educational material and presentations,specically to promote and disseminate astronomy. This group are setting an exampleto ollow! The IYA2009 Cornerstone, the Portal to the Universe, hopes to continue theireorts and is attempting to ll this niche.CAPjournal is protected by a Creative Commons License, which enables you to copy,distribute and transmit the content under certain conditions, such as or non-commercialproposes. So we practice what we preach!In this issue, Mathew McCool, Proessor o Writing at the Southern Polytechnic SU(Atlanta, USA) provides tips on how to avoid cultural and linguistic tangles in astronomycommunication. Also be sure to check out the articles on achieving high levels o mediacoverage, the upcoming Venus-Jupiter conjunction and what journalists really think aboutscientists...Between issues you can stay in touch through our website, www.capjournal.org, whereyou will nd the current issue in PDF ormat, a job bank, submission guidelines and backissues. You can also post anything you have to say on the site or e-mail me at editor@capjournal.org. I’d like to know what you think!Happy reading,Pedro Russo

Editor-in-Chie