Professional Documents
Culture Documents
2005
1991 Beverage Partners Worldwide (formerly Acquisition of Wagner, Protéika,
CCNR)
Musashi
1992 Acquisition of Perrier
Social economic structure, then the rights of owner ship and decision
making (policy making) will be transferred to the state (government)
In analyzing the social factors that can influence Nestlé’s course of
business activities in Pakistan, we come across the demographical
statistic of Pakistan which includes, gender specification, age
specification and religious specification, how a social and cultural
values of a certain geographical area can influence the important
shifts in the demand of the product, which may result in nestle
changing some of its strategies accordingly in order to maintain it’s
sales in Pakistan.
Before nestle begins its operations in any country its main emphasis
is on studying the cultural values of that country, in order to get it’s
products warmly welcomed and make it highly preferred among other
company’s operating at the same level.
Research indicates that technology tend to evolve through
periods of incremental change through technology
breakthroughs that either enhance or destroy the competence
of firms in an industry.
Nestlé entered the export market in 1993 with the export of infant
Cereals to Afghanistan. In 1994 export to Afghanistan was expanded to
products to urban consumers.
Competitors
Customers
Supplier.
Nestle has an extensive marketing network to figure out the target
customers, it has marketing specialist to understand the market place
and the customer needs, secondly to is spending a lot to figure out the
customer’s preferences regarding the substitutes of its products in order
to bring the customers on board and retain them.
Nestle has an extensive market share, due to the reason that it’s
customers are brand loyal and do not compromise over quality and
same is the case with the company’s quality assurance (QA) team.
"A Policy and Procedure Forum" is held for the line managers
who are responsible to implement the policies approved in their
respective departments.
Thirdly, There are not much security measures in the office, which
could be taken care of by having the skilled workers of the company
join the security department to enhance the system.
The fact can be judged by this that it is the number one food
manufacturing and processing company of the world. It is bigger than
Kraft foods and Cadburys international.