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Strategic Marketing Planning

Strategic Marketing Planning

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Published by arnaarna

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Categories:Types, Business/Law
Published by: arnaarna on Oct 06, 2009
Copyright:Attribution Non-commercial


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Chapter 1
Strategic MarketingPlanning
COPYRIGHT © 2002 Thomson Learninc, Inc. All rights reserved..
Strategic Market Planning
Identifying or establishing anorganizational mission, corporatestrategy, marketing goals, &objectives, marketing strategy & amarketing plan.
COPYRIGHT © 2002 Thomson Learninc, Inc. All rights reserved..
What is the marketingplan?
A written document that provides the blueprint oroutline of the organization’s marketing activities
Represents a “road map” or handbook forimplementing the marketing strategy andachieving its objectivesSpecify resource allocation, responsibilities of individuals and timing of marketing activities.

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