Volume 46 Issue No. 21 February 17, 2014 www.fsu.ca/interrobang/
CharlieBitMyFinger…Harlem Shake…DavidAfterDentist.TheseareallprimeexamplesofYouTube video sensations that havegoneviralinthe last few years.With the entertainment fac-torintow, that’s just about what all viralvideoshavetooffer.ButonthetailoftheInternet’s newestcrazeofNekNomination videos,changingtherules may just takeover the world – for the better.Well, first you need to under-standwhataNekNominationis.Whiletheoriginsoftheonline drinkinggameare still up for de-bate,inAustralia, the fad began in barsandrugbyclubs,wherepa-tronswouldchugadrink(necking)andthennominatesomeoneelsetodothesame.Theseendedupbeing captured onvideo,andnetizens caught wind,reaching North America shortlythereafter. Twenty-nine-year-old business ownerBrentLindequefrom Johan-nesburg, South Africa heard about NekNominations two weeks ago, andhisfirstreactionwassimply, “Why?”“Whywouldsomeone post somethinglikethatonline?”hesaid.“Peopleneedtobealit-tlemoreresponsibleaboutwhatthey’reputtingoutthere.”Lindequedidn’t know he would beNekNominated,butheknewthatifhedid,hewoulddosome-thingdifferent. “Igotnominatedthemorningof [January31]…andImademywaytomyregularplacetogetlunch,”hesaid.“Onthestreetcornersin SouthAfrica,youwillfindpeoplebegging…Myideabehinditwas,Iknewthatguymusthavebeen standingtherethewholedayand hehadn’t left his post for lunch, hewas standing there begging. I thoughtI’dbuysomeone lunch … andthennominate two people to dothesameorbetter.”Hereiterated the importance of beingresponsible for whatever is postedonline.“Inacouple years’ time, if someone’s ever researching me, whetheritbeanemployer or kids, I’d want them to see stuff online thatIcouldbeproudof,” he said. Andmostimportant of all: “If I couldcreatesomesortofchain of gooddeeds,eveninmyowncircle offriends,10people get fed, then I’ve done something amazing.” Nowwithover 400,000 views onYouTube, Lindeque’s selfless act has been inspiring others to do thesame,sparking a particular in-terestinsecond-year University of Ottawamedschoolstudent, Josh Stern. “IsawitcomingtoCanada and start to invade my friend circle,” saidStern.“These things weren’t doinganygood,andthe worst part aboutitisthatitwasspreading like wildfire.”“With the deaths in Ireland from thegame,that just took it to a wholenewlevel.Iknewthat it was notbeneficial,andpeople making theirvideospublic … you can’t getjobsifsomeoneseesyoudoingthat,”heexplained. SterncitedLindeque’s video as inspirationtostartcarvinghisown path.“Ididn’t know he was going to gofartherwithitandcomeupwith hisowncampaign[ChangeOneThing],soIwasputtingitonmy-selftocomeupwithFeedtheDeed …andjustwanted it to take off,” hesaid.TheWestern alumnus hadn’t beenNekNominated,butsaidthenightbeforeamedschoolexam,hewasn’t sleeping – he was think-ingabout what he would do if he weretogetnominated. “Ijust thought to myself, ‘I’m justgoing to do it,’” he said. “Af-termyexamonmyway home, I justpickedupsomesandwiches andgavethem to some homeless people…Ididn’t need to get Ne-kNominated, I just needed to get thisthing going as soon as possible –making a change straight away.”“The thing with [the campaign] Feedthe Deed, it’s also peer pressure. You’re calling out your friends, but in a positive light,” he said.“Iftheydon’t have the moti-vationtogetup and help someone ontheir own, calling them out on Facebook or social media gives themthatextra push to go out and dosomething. The best part is it’s exponential.”Since posting his video, Stern partnered up with a friend who al-readyhadanon-profit foundation calledKindness Counts. The two arenow seeing videos posted on Kindness Counts’ page with the hashtag #FeedtheDeed. “It is a combined effort,” said Stern.This isn’t a challenge; this is a chancetomake a choice. “The whole negativity around NekNominations, it’s important tostop and see that [it’s] really getting you nowhere,” said Stern. “Turning it around a complete 180tobringsomepositivity to the world,especially with social me-dia,andseeing how the NekNom-inations blew up – I just figured it wasimportant to take my message andblow [it] up in the exact same way.”To learn more about Linde-que’s Change One Thing cam-paign,liketheFacebookpageatfacebook.com/changeonethingsa, andtolearnmoreaboutKindness Counts, visit facebook.com/kind-nesscountsfoundation.
Screenshots from just four of many other good deed NekNomination videos that havepopped up all over the Internet show people from around the world taking the fadone step further and helping others in need.BradLindeque of South Africa leads the packwithover400,000 views on YouTube andhasinspired many others, including Canadian Josh Stern.
CREDITS:BRENT LINDEQUE, JOSH STERN, TRAVIS LEWIS AND AYDAN AL-SAAD
Screengood d havep people fadon need.shots from just four of many oth eedNekNomination videos that opped up all over the Internet sh fromaround the world taking th stepfurtherandhelpingothers