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<?xml version="1.0" encoding="UTF-8"?><!-- generator="wordpress/2.2.1" --><rss version="2.0"xmlns:content="http://purl.org/rss/1.0/modules/content/"xmlns:wfw="http://wellformedweb.org/CommentAPI/"xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>talkconcept.com provides comprehensive web site information aboutConcept SEO</title><link>http://www.talkconcept.com</link><description>Talk Concept, Talk Concept SEO ( Search Engine Optimization ),Talk Concept CSS , Talk Concept Linux, Talk Concept Travel at Japan, Talk ConceptMusic, Talk Concept Movie, Talk Concept Programmer Php, Talk Concept Ajax, TalkTalk Concept Sajax, Talk Concept photo, Talk Concept love, Talk Concept Islam,Talk Concept Muslim.</description><pubDate>Thu, 14 Feb 2008 08:07:19 +0000</pubDate><generator>http://wordpress.org/?v=2.2.1</generator><language>en</language><item><title>7 Easy Business Optimization Solutions for Your Web Site</title><link>http://www.talkconcept.com/7-easy-business-optimization-solutions-for-your-web-site/</link><comments>http://www.talkconcept.com/7-easy-business-optimization-solutions-for-your-web-site/#comments</comments><pubDate>Thu, 14 Feb 2008 07:43:48 +0000</pubDate><dc:creator>talkconcept</dc:creator><category><![CDATA[Web Design and Development]]></category><guid isPermaLink="false">http://www.talkconcept.com/7-easy-business-optimization-solutions-for-your-web-site/</guid><description><![CDATA[ 7 Easy Business Optimization Solutions You CanApply to Your Web Site TodayFinding affordable business optimization solutions for your Web site can some timebe a challenge. Many of the Web site owners I talk to on a daily bases are smallbusiness owners that have a limited budget when it comes to advertising[...]]]></description><content:encoded><![CDATA[<p> 7 Easy Business OptimizationSolutions You Can Apply to Your Web Site Today</p><p>Finding affordable business optimization solutions for your Web site can sometime be a challenge. Many of the Web site owners I talk to on a daily bases aresmall business owners that have a limited budget when it comes to advertising andeven smaller when they talk about their Web site. One general consensus is thatthey all know they need to beef up their Internet presence but they all believethe only way to do that is by hiring a company who specialized in InternetMarketing or Search Engine Optimization. What many don’t realize is that with alittle time and effort they can apply some basic optimization solutions to theirsite themselves and usually for free if they are dedicated to making their Website succeed.</p><p>Being a small business owner myself I know how hard it is to juggle advertisingdollars and get the most advertising for my money is important. I am going toshare with you a few tips on how you can have a sucsesful on-line presence by justputting a little time and effort into your site.</p><p>#1 - For Your Visitor</p><p>Lets start by taking a good look at your Web site. We all look at our site somany times often we overlook the obvious. Pick up the phone or drop an email to
 
some of your most loyal customers and ask them what they would want to see on yoursite to help them be better informed about your product or services. Ask themtheir thoughts and comments on your site. Ask them to give you their honestopinion. Do they see anything that they could suggest to make it better forpotential customers? Is there any specific information they fell would benefit anew visitor? It is amazing how getting the prospective of your customer will oftenopen some windows you may have never thought of before and the greatest thing isit does not cost a dime.</p><p>Another great way to see how your visitors are using your site you may want toapply some click tracking software to your Web site so you can see how people arenavigating through your site. It may be a real eye opener to how you have yourpages set up. It will tell you just where and what your visitors are clicking on.Visit <a href="http://www.crazyegg.com/" class="hft-urls">http://www.Crazyegg.com</a> and apply a small piece of code to your Web siteand start tracking your visitor’s clicks you’ll be surprised at what youdiscover.</p><p>#2 – For Your Visitor</p><p>While you are taking a look at your Web site have you given your customers easyaccess to your contact information on each and every page? Many Web site ownersoverlook this important aspect. You need to make it easy for potential customersto contact you. You want them to be able to find a way to contact you on each andevery page and not just on a contact page. You’re working with split seconds everytime someone lands on your page. Make it easy for them tell them exactly what youwant them to do. Rather then just saying Call Now! Give them specificinstructions.</p><p>For Example:</p><table align="right" border="0" width="300"><tr><td><script type="text/javascript"><!--google_ad_client = "pub-7443849531421038";/* 336x280, created 2/6/08 */google_ad_slot = "9630365422";google_ad_width = 336;google_ad_height = 280;//--></script><br /><script type="text/javascript">src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script></td></tr></table><p>Go pick up your phone and call us now to hear more about this special rate.Time is limited so call now at 800-555-1234</p><p>Buy today to take advantage of free shipping &#8230; delivered right to yourfront door in 48 hours!</p><p>Little things that you may not think are important usually are the things thatresult in making a sale or not. One important factor in advertising is trying tofind ways to make what you say different then everyone else. Those that stand outin a crowd are usually the ones that are making the sale.</p><p>What can you do to make your information different? Think of your competitorsand what they are doing then you do the complete opposite.</p><p>These are just a couple of Web design and layout tips to help with yourbusiness optimization solutions that will mostly benefit your visitor. Now letsconcentrate on a few that the search engines will favor</p><p>#3 – For Your Visitor &amp; Search Engines</p><p>You only have 3 seconds to capture someone’s attention so start your businessoptimization solutions right at your title tag. Go to your home page and make amental note of your title tag (look in the upper left hand corner of your browser
 
the words listed there are what it says in your title tag.) Now go do a searchusing your most relevant keyword phrase (what you want your visitors to find youon when doing a search) and look at the results that come up.</p><p>Look at the title of each result on the first couple pages. How compelling arethey? Do they intrigue you to click on them by reading what is listed there?People are looking for instant gratification and they will read the results andnormally will click on those that compel them to do so. For example let’s take alook at these results for coffeehouse:</p><table align="right" border="0" width="300"><tr><td><script type="text/javascript"><!-- google_ad_client = "pub-7443849531421038";/* 336x280, created 2/6/08 */ google_ad_slot = "9630365422"; google_ad_width =336; google_ad_height = 280; //--> </script><br /><script type="text/javascript">src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script></td></tr></table><p>Out of the following results which would you be more inclined to click on?</p><p>• Depot Coffee House<br />• Discover a Cup of Europe at Eurotazza® Coffeehouse<br />• DJ’s Coffeehouse<br />• Coffeehouse – Savor the Flavor of Brazilian Coffee</p><p>By addressing the instant reaction of your potential visitor you’re compellingthem to click on your ad by writing a good title but you’re also creating akeyword rich<br />title tag that the search engines will favor.</p><p>The first impression most Internet users get of your company is the way youdescribe your site so use your title tag as the most part of your Web site.</p><p>#4 – For the Search Engines</p><p>Is your Web site compliant? A quick check of your HTML code will reveal if yoursite is complying with the W3C. I would recommend running your site through <ahref="http://validator.w3.org/" class="hft-urls">http://validator.w3.org/</a> totest your website for compliance issues with W3C.</p><p>Here is a short definition of what W3C compliance is;<br />The W3C is the World Wide Web Consortium and basically, since 1994 the W3C hasprovided the guidelines by which websites and web pages should be structured andcreated.<br />• Compliance help insure accessibility<br />• Compliance helps insure that your website is accessible from a number ofdifferent devices; from different browsers to the growing number of surfers usingPDA?s and cellular phones.<br />• Compliance will also help insure that regardless of the browser, resolution,device, etc. that your website will look and function in the same or at least avery similar fashion.</p><p>Being compliant doesn’t necessary benefit you in terms of SEO at this point,however many of the processes you go through to get compliant code willautomatically improve your “on page” factors and it will rule out a lot ofcrawling/indexing issues.</p><p>#5 – For Your Visitor</p><p>Pre-qualification of your visitors is one of the biggest problems manycompanies make when developing a Web site. Say your Web site is about “cellphones” and you’ve set up your site only for the keyword phrase “cell phones.” Doyou know the competing pages for the terms “cell phones” is over 246 million?</p><p>Even as a Professional SEO I know it’s going to be pretty hard to compete withthose kinds of numbers. Let’s say we break the keyword phrase “cell phones” downto the lowest and most detailed search giving your visitors exactly what they arelooking for.</p><p>If I was working on this site I would be working on pages that are more

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