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FTC Endorsement Guides 2009, 091005endorsementguidesfnnotice.pdf

 
 
 
 
 
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FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising published October 5, 2009; effective December 1, 2009. Includes changes relating to celebrity, expert and blogger endorsements; involving new media, disclosure and typicality. For more information and interpretation, see IZEA's FTC Guide for Advertisers, Bloggers & Celebrities at http://blog.izea.com/

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10/06/2009
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