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UNIT 3AUDIENCES AND INSTITUTIONSSECTION B – MEDIA OWNERSHIP
 
 
ASSESSMENT OBJECTIVES AND EXAM INFORMATION
 
Audience and Institutions – Section B- MediaOwnership
 
THIS UNIT IS A CASE STUDY UNIT – THIS MEANS THAT THEMAIN ESSAY ANSWER WILL BE BASED ON TWO MEDIAORGANISATIONS WHICH WE WILL STUDY IN DEPTH THE UNIT ITSELF IS SPLIT INTO TWO PARTS –SECTION A ANDSECTION BWE ARE ONLY DOING SECTION B – MEDIA OWNERSHIP. YOU SHOULD TURN STRAIGHT TO SECTION B IN THE EXAM.SKIP SECTION A – NEW MEDIA TECHNOLOGIES
 
 
•The
exam is
is one hour long and will be completed after the Media StudiesTextual Analysis exam. The section that you are doing is in two parts –•
Questions 1 and 2 are a comprehension (45 Marks). This will test your knowledge of the key concepts concerning Media Ownership that weare going to learn.
•
Questions 3 and 4 are on your Case studies (45 Marks).
•
 You chose to answer either question 3 or 4
•
The focus for Questions 3 and 4 are:1. Media Ownership Patterns and how these maximise anprofit2. The Effects of Media Ownership on Audience and audienceconsumption
You are required to carryout and learn the case studies given. You mustinclude detail about the case studies in your answer.
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