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Understanding Your Competition: Keyword Analysis
Basic Principle of SEO - Understand Your Competition
 The reason why SEO works so well, is that many websites are either badly optimised,or not optimised at all. Ranking near the top on Search Engines is the key to bringingfree, targeted traffic to your website, and Search Engine Optimisation will help to takeyour website above your competition, and towards that the 1 position. To get thatnumber 1 position, you need to understand your competition.
Keyword Analysis
Keyword Analysis is the most important part to understanding your competition. Youneed to choose the best keywords for your website in order for it to compete with yourcompetition. I believe the best way to do this is to look at your home page, read thecontent and then ask yourself - What 3 keywords best describes this page, or what 3word phrase would I like this page to appear number 1 in Google for. The reason for using 3 keywords is to produce a 'long-tailed' keyword phrase that ismore specific to your business. You don't want your keywords to be so specific thatGoogle drags up every website from the bottom of the ocean, and you don't want it sospecific that it doesn't even return a single listing, not even yours!Leave out all little words and only concentrate on strong, powerful sounding words. If your business is location specific, then include the location as one of the words. Anexample could be this. If your business deals with property rentals, and you are basedin Spain, then your keyword phrase could be 'property rentals Spain'.If your business is important to you, then I'm sure you'll be happy to put aside 30minutes while you do the following. You will be performing your own keyword research,which by the end, you should have a good understanding of your competition andwhat you need to do to beat them.
Hands-On Approach to Keyword Analysis
Get yourself a pad and pencil and type your keywords in Google. You want to writedown a few things.Step 1 - You want to record the keywords used.Step 2 - You also want to write down the number of pages returned (look at this asyour competition). This is the 'Results 1-10 of about
some big number 
' in the top-rightcorner. The higher the number, the harder it is going to be to rank well. If this numberis less than 1 million, then these keywords may be worth considering.Step 3 - Look to see if there are any sponsored links at the top and the right-hand side. Jot this number down too. If the page is full of them, then this says there are manybusinesses willing to pay money to Google for the keywords you are using. This meansyour keywords are competitive and will be harder to rank well for. Try to find keywordswith just a few sponsored links.Step 4 - Have a quick scan of the 10 results on the first page. The Titles and theDescription. Do they all look like they're in direct competition with you, or has Googlethrown in a couple of websites not directly related? Any keywords Google finds, itmakes bold. Is your page awash with bold blue keywords? Does it look like the bluescreen of death? If so, these words are probably too competitive to use.Look at the descriptions and like a thesaurus find yourself a different combination of words to use that still describe your business and repeat steps 1-4. By doing this 10,
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