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Table Of Contents

DO NOT COVER YOUR IDEAS
DON’T LOOK FOR THE NEXT OPPORTUNITY
THE ONE YOU HAVE IN HAND IS THE OPPORTUNITY
DO NOT PUT YOUR CLEVERNESS IN FRONT OF THE COMMUNICATION
DON’T PROMISE WHAT YOU CAN’T DELIVER
KNOW YOUR CLIENT’S AIMS
WHAT DO YOU DO WHEN YOUR CLIENT WON’T BUY?
DON’T TAKE NO FOR AN ANSWER
WHEN IT CAN’T BE DONE, DO IT. IF YOU DON’T DO IT, IT DOESN’T EXIST
THE PEROSN WHO DOESN’T MAKE MISTAKES IS UNLIKELY TO MAKE ANYTHING
IT’S WRONG TO BE RIGHT
IT’S RIGHT TO BE WRONG
DON’T BE AFRAID OF SILLY IDEAS
PLAY YOUR CARDS RIGHT
IT’S NOT WHAT YOU KNOW IT’S WHO YOU KNOW.
DON’T GIVE A SPEECH. PUT ON A SHOW
GETTING FIRED CAN BE A POSITIVE CAREER MOVE
DOING A LAYOUT MEANS HAVING AN IDEA
COMPOSE YOUR AD FROM THE WEAKEST POINT
ROUGH LAYOUTS SELL THE IDEA BETTER THAN POLISHED ONES
IF YOU GET STUCK, DRAW WITH A DIFFERENT PEN
SUPPLIERS ARE ONLY AS GOOD AS YOU ARE
DON’T BE AFRAID TO WORK WITH THE BEST
GET OUT OF ADVERTISING
DO NOT TRY TO WIN AWARDS
HOW YOU CAN MAKE YOUR COMPANY GREAT
HOW A SENIOR MANAGER CAN MAKE A BIG DIFFERENCE
HOW A JUNIOR ACCOUNT HANDLER CAN MAKE A BIG DIFFERENCE
HOW A MEDIA BUYER CAN MAKE A BIG DIFFERENCE
WHAT IS MEANT BY THE WORD “ CREATIVE “ ?
HOW TO IMPROVE YOUR STRIKE RATE
Final thoughts
MY FINEST HOUR
NOTES FROM THE PULPIT
LIFE’S CREATIVE CIRCLE
WIT AND WISDOM
FOR A SHORT BOOK, A LONG LIST OF CREDITS
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40573000 Its Not How Good You Are but How Good You Want to Be

40573000 Its Not How Good You Are but How Good You Want to Be

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Published by Manish Mahajan
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Published by: Manish Mahajan on Feb 16, 2014
Copyright:Attribution Non-commercial

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