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Unilever Strategy

Unilever Strategy

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Published by clarkmba
This is a marketing strategy project that I worked on while in my MBA Program. This was a strategy for Unilver.
This is a marketing strategy project that I worked on while in my MBA Program. This was a strategy for Unilver.

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Published by: clarkmba on Feb 16, 2008
Copyright:Attribution Non-commercial

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03/29/2015

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Unilever’s Path to GrowthStrategy:Is It Working?
Bianca Cole ~ Reginald Green ~ KameelaMcClinton ~ Stephanie Richardson ~ Derek
 
 
Company Overview
Environmental Analysis
FinancialAnalysis
StrategicIssue
Recommendations
Implementation
Q & A
Agenda
 
 
Created in 1930 as result of a merger
Key player in the food andhouseholdproducts industry
Maintainsdual headquarter/dualchairperson approach
LaunchedPath to Growth strategy(2000) to revive the company
Historically grew through acquisitions
Company Overview

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