Indian Premier League

The Indian Premier League (often abbreviated as IPL), is a Twenty20 cricket competition initiated by the Board of Control for Cricket in India (BCCI) and supervised by BCCI Vice President Lalit Modi, Chairman & Commissioner for IPL. The Indian Premier League includes 8 teams consisting of players from different countries.

IPL Teams
Franchise Owner(s) Price (USD) Price (Rupees) Mumbai Indians Mukesh Ambani(Reliance Industries) $ 111.9 m Rs. 503.55 Cr Royal Challengers Bangalore Vijay Mallya (UB Group) $ 111.6 m Rs. 502.20 Cr Deccan Chargers Deccan Chronicle(Venkat Ram Reddy) $ 107.0 m Rs. 481.50 Cr

 Chennai Super Kings India Cements (N.Srinivasan) $ 91.90 m Rs. 413.55 Cr Delhi Daredevils GMR Holdings (Grandhi Mallikarjuna Rao) $ 84.0 m Rs. 378.00 Cr Kings XI Punjab Ness Wadia (Bombay Dyeing), Priety Zinta, Mohit Burman (Dabur) and Karan Paul (Apeejay Surendera Group) $ 76.0 m Rs. 342.00 Cr Kolkata Knight Riders Red Chillies Entertainment (Shahrukh Khan, Gauri Khan, Juhi Chawla and J Mehta) $ 75.1 m Rs. 337.95 Cr Rajasthan Royals Emerging Media (Lachlan Murdoch, A.R Jha and Suresh Chellaram), Ultra tech cements,Shilpa Shetty, Raj Kundra $ 67.0 m Rs. 301.50 Cr

Television Rights and Sponsorships

The IPL is predicted to bring the BCCI income of approximately US$1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchisees and 6% as prize money. The money will be distributed in these proportions until 2017, after which the share of IPL will be 50%, franchisees 45% and prize money 5%. The IPL signed up Kingfisher Airlines as the official umpire partner for the series in a Rs. 106 crore (1.06 billion) deal. This deal sees the Kingfisher Airlines brand on all umpires' uniforms and also on the giant screens during third umpire decisions.[17]

Television Rights
On 15 January 2008 it was announced that a consortium consisting of India's Sony Entertainment Television network and Singapore-based World Sport Group secured the global broadcasting rights of the Indian Premier League. The record deal has a duration of ten years at a cost of US $1.026 billion. As part of the deal, the consortium will pay the BCCI US $918 million for the television broadcast rights and US $108 million for the promotion of the tournament. This deal was challenged in the Bombay High Court by IPL, and got the ruling on its side. After losing the battle in court, Sony Entertainment Television signed a new contract with BCCI with Sony Entertainment Television paying a staggering Rs. 8700 crores (87 billion) for 10 years.

Winning Bidder Regional Broadcast Rights Terms of Deal Sony/World Sport Group Global Rights, India 10 years at Rs 8700 crores ONE HD Free-to-air HD and SD television in Australia. Owned by Network TEN. 5 years at AUD 10-15 Million. Sky Network Television New Zealand broadcast rights Terms not released Arab Digital Distribution Middle East broadcast rights on ADD's ART Prime Sport channel. Will broadcast to United Arab Emirates,Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Palestine, Saudi Arabia, Syria, Turkey, Algeria,Morocco, Tunisia, Egypt, Sudan, Libya a nd Nigeria. 10 Years, terms not released.

 Willow TV Rights to distribute on television, radio, broadband and Internet, for the IPL in North America. 5 years, terms not released. SuperSport South Africa and Nigeria broadcast rights Terms not released GEO Super Pakistan broadcast rights Terms not released Asian Television Network Canadian broadcast rights. Aired on Pay-per-view channel.Aired on XM Radio's ATN-Asian Radio as well. 5 years, terms not released. ITV United Kingdom broadcast rights, broadcast on ITV4 Terms not released

 IPL is innovative form of the cricket has attracted a huge fan following across the globe. The IPL is a now a product with a 'made in India' tag and a huge brand value. The huge success of the IPL has heralded (warning) a new innings in the history of Indian cricket. A huge money spinner, the two-year-old IPL is worth a whopping $2 billion, according the United Kingdombased brand valuation consultancy Brand Finance.
The IPL brand alone has a value of over $311 million. In 2-3 years, the IPL clubs may get listed on the bourses just like the popular English Premier League football teams.

 The brand valuation is done on the basis of the team's ability to generate sponsorship, secure licensing, sponsorship and merchandising deals, besides the team members' performance and the ability to manage the club.

A big share of the revenue comes from broadcasting rights, commercial sponsorship, gate receipts and merchandising of goods.

Here's how the 8 IPL teams rank in terms of valuation:

1. Kolkata Knight Riders top the charts with a brand value of $42.1 million, the highest among the eight franchises. Their franchise fee is $75.1 million.
2. Mumbai Indians follow the KKR team is followed with a value of $41.6 million. Their franchise fee is $111.9 million. 3. Rajasthan Royals are at the third spot with a value of $39.5 million. Their franchise fee is $67 million.

4. Chennai Super Kings, currently scorching the IPL tournament, are in the fourth position with a value of $39.4 million. Their franchise fee is $91.9 million.
5. Delhi Dare Devils are at the fifth spot with a value of $39.2 million. Their franchise fee is $84 million.

6. Royal Challengers are at the 6th place with a value of $37.4 million. Their franchise fee is $111.6 million.

7. Kings IX Punjab are at the 7th place with a value of $36.3 million. Their franchise fee is $76 million.

8. Deccan Chargers are at the 8th position with a value of $34.8 million. Their franchise fee is $107 million

There will be tough competition for IPL, with other countries like South Africa and England planning similar cricket leagues. IPL cannot afford to rest on its laurels. It has to improve the quality of the game and strive to win a larger fan following and boost its brand loyalty. IPL has to leverage its fan following to get more revenues A good marketing strategy is a must for a platform like the IPL. The success of Manchester United shows how well one can market a game. Manchester United is truly a marketing machine.

MARKET STRATEGY

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Cheers IPL SEASON IS BACK

Free pints guessing IPL season is back The caf will be enhanced with premier dining and entertainment ITC Grand Ceterals dubblin Have a ball from the first to the last with unlimited liquor select brands for Rs 800 HRC- predicting of the match , winning team winning total will get you HRC merchandise

BRANDS UPBEAT ABOUT IPL LIVE- STREAMING Six big brands to advertise on the site coca-cola Airtel IPL FRANCHISE ROYAL CHALLENGERS HSBC SAMSUNG GOOGLE

Thank you