Sergei Brin

serial entrepreneurs
Anne Wojcicki
Angelina Jolie
technological mages
balanced careers Mark Zuckerberg
eccletic lifestyles
masters of Knowledge
Ricardo “Kaká” experience-centered
humanistic
ecological aware
One of the reasons for the changing definition of luxury
is the invisible force that drives the commoditization friends & family first
of products which formerly carried a premium
value. The Millenial generation - understand-
ing this trend - realizes that the real value of
objects lays in its function and the expe-
rience it can provide.

2015
“the millenials”
Persons from the “millenial” generation have several traits in common: they are not impressed by
“things” as they grew up having (or expecting) lots of. They care about the experience they get from
objects and how those objects help their interaction with friends and family.
This is a less materialistic generation because it witnessed miniturization and dematerialization.
from UNHCR @ flickr.com
from Esquire UK Nov’08
 For safety reasons the panels
near the driver are dimmed-out
under most circumstances.
The driver will always be able to
override the on-board computer
and dim-down all light sources
to its pleasure.

The OLED lighting panels can be set to react intel-
ligently to the driving-style or can be manually
activated. The whole surface of each panel is multi-
touch and pressure sensitive, allowing the passen-
ger to decide not only what panel to light-up but large
and intense the light should be.
Renderings on this page were based on Robin Page’s renderings of the Continental GT’s interior
The panels can be set to display animated pat-
terns such as water. The animation would change ac-
cording to the data provided by the on-board sensors.
The water can react to the driving and thus provide
a relaxing and fun environment for passengers.

Other patterns can be chosen (including static ones)

such as leopard pattern, sand, wood(!), etc. The
OLED display technology provides one of the best im-
age and colour quality.

the enlightening immersion

the enlightening immersion is a ever-changing cockpit environment for the next-generation Bentley’s Continental
range. The traditional wood veneer is replaced with flexible, energy-efficient OLED interactive lighting panels. These pan-
2015 els enhance the in-car environment by generating intelligent mood lighting, interactable motion patterns, decentralized
entertainment and extra visual indicators for weather, car performance or information from customizable sources.
GE Research announced in 2008 a breakthrough in Jonas Samson

manufacturing OLED lighting panels using a roll-to-roll

process which is planned to reach the market in 2010. The Mock-up of LED
At current state of technology multi-colour OLED wallpaper by Jonas Sam-
panels are already available for mood-lighting purpose son shows some of the
or basic visual indicators. Higher resolution OLED for potential use for this OLED
display purpose also exist (mostly in cell-phones and panels
smaller electronics) and soon those will also be built to
wallpaper size.

PCB, processor

This is a simplified schematic of the panel com- The panels are not only touch sensitive but also pres-
ponents. The pressure-sensing polymer captures sure sensitive. Applying increasing pressure to the
pressure-sensing polymer panel increases the light output. Release the pressure
the pressure data whereas the position-sensing
determines the position of the finger. This data is and apply it again will dim-out the light.
position-sensing layer
transferred to the processor. Each panel has its Multiple light sources (with different shapes) can thus
own independent processor but all panel in the OLED layer be summoned at will.
car can be centrally controlled

hh The current touch and pressure sensing technology (such as the one seen in devices like the
iPhone, T-mobile G1, and Palm Pre) is already advanced enough to integrate the “enlighten-
ing immersion” experience and as mentioned, GE Research is ready to commercialize the first
generation of paper-thin OLED for lighting. In Europe the project OLLA started 2004 and will be
running for 45 months to advance the next generation of lighting solutions. Companies such
as Sony, Sharp are already experimenting with small flexible high-dpi OLED displays. Hence, I

the enlightening immersion believe it is realistic to predict this product for 2015.

Possible features for this immersive environment include: adaptive mood-lighting tied to driving style, external tempera-
ture indicator (ie, on low temperature panel displays cold colours, as temperature increase the colours become warmer),
2015 decentralize in-car entertainment control (ie, music controls can be summoned to any of the panels), personal pictures/
video display, headline feeds, etc.