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Boom and Bust in the Blogosphere

Boom and Bust in the Blogosphere

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Published by: swetaman on Oct 08, 2009
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07/11/2012

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 Boom and Bustin the BlogosphereCase studies of the blogging industry
By Dan MorrillCopyright © 2008 Dan MorrillAll rights reserved.ISBN: 1-4392-1673-8ISBN-13: 9781439216736Visit www.booksurge.com to order additional copies.
 
Boom and Bust in the Blogosphere
 
Contents
About............................................................................................................................................................................... 4Introduction ..................................................................................................................................................................... 5What is a Blog? ............................................................................................................................................................ 9Why do People Blog? ..................................................................................................................................................11Is Blogging All About Ambition? ..................................................................................................................................13Is Blogging all about relationships?..............................................................................................................................16Is Blogging all about Longevity? ...................................................................................................................................18Is blogging all about making money? ...........................................................................................................................20Is blogging all about paying attention to things that are going on in the world? ...........................................................23Commonalities between bloggers who make it and those who do not ............................................................................24Blogging as Creative Destruction .....................................................................................................................................27Blogs that are leading the way ........................................................................................................................................31BoingBoing .....................................................................................................................................................................32Gigazine ..........................................................................................................................................................................35Toolbox ...........................................................................................................................................................................38TechNet and MSDN .........................................................................................................................................................41Google Blogs ...................................................................................................................................................................43Robert Scoble .................................................................................................................................................................46ProBlogger ......................................................................................................................................................................48Beth Kanter .....................................................................................................................................................................51ICanHasCheezeburger .....................................................................................................................................................53Techcrunch .....................................................................................................................................................................56Gawker Media ................................................................................................................................................................58Huffington Post ...............................................................................................................................................................62John Chow ......................................................................................................................................................................65Chris Pirillo ......................................................................................................................................................................67Blogs that went out of Business ......................................................................................................................................69Blognation ......................................................................................................................................................................70Think Secret ....................................................................................................................................................................73Know More Media ..........................................................................................................................................................77MyKinda .........................................................................................................................................................................79Creating Passionate Users ...............................................................................................................................................80PVR Wire and Other Weblogs Inc properties ...................................................................................................................83
 
Fired for Blogging ............................................................................................................................................................86What makes a successful Blog? .......................................................................................................................................89Be Unique or have a Unique Voice ..............................................................................................................................91Be open to the community ..........................................................................................................................................92Have an issue ..............................................................................................................................................................94Do not sweat your "statistics" when getting started ....................................................................................................95Are you an expert? ......................................................................................................................................................96Is your subject matter Safe for Work? .........................................................................................................................97Can you write well? .....................................................................................................................................................98Do you have passion about something? ......................................................................................................................99Who are your favorite Writers ..................................................................................................................................100Treat your Blog like a Business ......................................................................................................................................101Risks and Rewards to Blogging ......................................................................................................................................103Rewards to Blogging..................................................................................................................................................104Risks of RSS Scrapers and people republishing your content ......................................................................................106Risks of being fired or not hired because of your blog ...............................................................................................108Risks of Trolls, Griefers, Critics and Others Miscreants...............................................................................................110DMCA Take downs, copyright, fair use ..........................................................................................................................114Summary ......................................................................................................................................................................116Why some blogs were not picked ..................................................................................................................................118Resources .....................................................................................................................................................................118Resources on Line .....................................................................................................................................................118Book resources .........................................................................................................................................................119

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