Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
0Activity

Table Of Contents

2. Abstract
2.1. Introduction
3. Problem formulation
3.1. Structure of the project
4. Conceptual framework
4.1. What is marketing?
4.2. Limitations
5. Methodology
5.1. Why consider methodology?
5.2. Paradigms
5.2.1. The six social science paradigms
5.3. Different approaches
5.4. Relating paradigms to the methodological approaches
5.5. The chosen approach
5.5.1. Applied Methodology
6. Does the Internet provide new options?
6.1. The Internet
6.2. Traditional Marketing
6.3. How is marketing conducted online?
6.3.1. Banner ads
6.3.2. Pop-ups
6.3.3. Search advertising
6.3.4. Email/Newsletters
6.3.5. The herd-behaviour
6.4.1. The four Ps
6.5. New marketing theory
6.5.1. On Demand Model
6.5.2. Engagement Model
6.5.3. Advertising as a service
6.6. New Strategy
6.6.1. SIVA9
6.7. Part conclusion
7. Are the companies aware?
7.1. The companies
7.1.1. Marketing as a service
7.1.2. Advertising on demand
7.1.3. Engaging the visitor/customer
7.1.4. Other advertising considerations
7.2. Informed opinion poll
7.2.1. Validity and representation
7.3. Empirical data
7.3.1. Own design
7.3.2. Advertising
7.3.3. Communication
7.3.4. Optimisation
7.3.5. Engaging
7.4. Part conclusion
8. What do the customers want?
8.1. Questionnaire
8.1.1. Validity and representation
8.2. Empirical data
8.3. Part conclusion
9. Conclusion
10. Reflection
10.1. The project
10.1.1. Critique of the methods
10.2. The topic
11. References
12. Appendix
12.1. Methodological appendix
The analytical approach
The systems approach
The actors approach
12.2. Informed opinion poll appendix
12.3. Survey appendix
The questionnaire
The Data
0 of .
Results for:
No results containing your search query
P. 1
Online

Online

Ratings: (0)|Views: 4 |Likes:
Published by murugan_muru

More info:

Published by: murugan_muru on Feb 19, 2014
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/19/2014

pdf

text

original

You're Reading a Free Preview
Pages 7 to 33 are not shown in this preview.
You're Reading a Free Preview
Pages 37 to 42 are not shown in this preview.
You're Reading a Free Preview
Pages 46 to 120 are not shown in this preview.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->