The

SMALL

Picture

A Visual Guide to Marketing and Management Ideas for Small Business

Mark Smiciklas - Intersection Consulting

2008 by Mark Smiciklas

Copyright holder is licensing this under the Creative Commons License, Attribution 2.5 Canada.http://creativecommons.org/licenses/by/2.5/ca/

Special thanks to:

David Armano

for use of his image on page 4.Read David’s great Logic+Emotion Blog athttp://darmano.typepad.com/logic_emotion/

Robin Eldred

Apis Design Inc.

for use of the iceberg concept on page 8.Check out their website atwww.apis.ca

David Ian Gray

for encouraging me to start blogging and to develop a “thought leadership” position. Thise-book is a culmination of my blogging efforts year to date...now I just need to work on the thought lead-ership part :) Check out Dave’s retail consulting website atwww.DIG360.ca

Please feel free to share this e-book and/or post it to your website or blog.

Thank you.Mark Smiciklas

The SMALL Picture - A Visual Guide to Marketing & Management Ideas for Small Business Mark Smiciklas - Intersection Consulting2

Where to find an idea...

Steps to Brand Greatness 4Brand Differentiation 5eDNA 6Marketing Touch Points 7Website Components 8Word of Mouth 9Effective Website Content 10Right People on the Bus 11Online Marketing Basics 12Staff Retention Ideas 13Small Business Coaching 14Is Anybody Home? 15Email Marketing 16Using FREE To Build Your Brand 17About the Author 18