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RE-BRANDINGKOREAN AIR PROPOSAL
By Stephane Bouclier
Table of Contents
1. Introduction.2. S.W.O.T Analysis.
2.1 What are the STRENGTHS of the existing logo?2.2 What are the WEAKNESSES of the existing logo?2.3 What OPPORTUNITIES are there from re-branding?2.4 What THREATS are there from not re-branding?
3. Examples of companies that have re-branded.
3.1 Air France.3.2 American Airline.
4. How we are going to do it?5. Timelines.6. References.
1. Introduction/Background:
To keep up with the times and keep pace with changing consumer needs, I havedecided to re-brand Korean Air Logo. Korean Air brand has become old-fashionedand is in danger of stagnation. This company needs some fresh air…
2. S.W.O.T Analysis
2.1 What are the STRENGTHS of the existing logo?
The 2 main democratic colours Red and Blue will always be strong and catchy.
2.2 What are the WEAKNESSES of the existing logo?
Korean Air’s Yin and Yang Logo is obsolete and is too similar to Pepsi Colalogo.
Korean Air Pepsi Cola
2.3 What OPPORTUNITIES are there from re-branding?
To keep up with the times, fashion and customer needs and to generallyimprove Korean Air competitiveness.
2.4 What THREATS are there from not re-branding?
Korean Air is facing a loss of customers and parts of the air market.
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