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Strategic Management Report

Strategic Management Report

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Published by aspire5572wxmi

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Published by: aspire5572wxmi on Oct 08, 2009
Copyright:Attribution Non-commercial


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Exotica Melamine Ware
1.Executive Summary
The melamine product manufacturing sector is still in its growth stage. However, the concept of manufacturing melamine products aims to reach current target group as well as higher middle class people, corporate sector and exporting internationally. That is why the crucial task of creating theappropriate culture and educating the customers about the quality and design of our products will be thetop priority of our business. We will differentiate our product by ensuring improved quality than themarket is serving now but at a lower cost because of our new technology at the price that market ischarging. Again, we will come with unique and attractive design and some sort of customization to grabthe higher middle class people, corporate sector and exporting.The land for establishing the factory is owned by the partners will be leased. All the other requirementslike machine and others will be purchased by the business. However, political instability, local intruders,inexperienced employees and customers, unawareness about the manufacturing firm of melamine products would play a crucial role to defy the whole venture. Nevertheless, with rigorous direct selling
advertisement, a culture towards using melamine products and awareness building will be done. As amanufacturing firm, Exotica Melamine needs to create a strong, pro-active and effective human resource base.As the long term strategy, Exotica Melamine Ware visualizes to be a global brand. As the initial setupcost is not huge in amount, so we forecasted to reach to break even within less than five years. It will beeasier for the firm to reach the customer easily as we will provide distinctive products at market price.Along with this, the eventual employee experience, brand name and uniqueness of the product will helpthe company in gain economies of scale through experience curve. Eventually, we hope that ExoticaMelamine Ware will be a distinctive manufacturing firm to provide people products with quality, uniquedesign, affordability and reliability.
MGT 489.8Page
Exotica Melamine Ware
Team ProfileTeam Profile
Sayba Kamal Athoi
Managing Director 
Nibras Yaman
Chief Executive officer 
Rehan Muhammad
General Manager 
Mosharraf Hossain Saikat
Chief FinancialOfficer 
Afsana Jahan
 Head of Human Resource
M. Aminul Islam
 Head of Marketing 
MGT 489.8Page
Exotica Melamine Ware
3. Company Overview
Exotica Melamine Ware is going to produce different kinds of melamine products to adddivergence to the customers’ dining table. It will be a partnership based company, formed by sixindividuals having equal share each. Each of the partners of the company will be addressing amanagerial role in the organization and will be working as a team to take any sorts of decisionregarding the execution and development of the company.We as entrepreneurs see immense opportunity in this sector. Because Melamine Industry is agrowing industry and it has a lot of export opportunities so we entrepreneurs are hopeful aboutthe success of EXOTICA MELAMINE WARE.Initially Exotica Melamine Ware will start with 5 machineries and about 50 human resources inKeraniganj near Dhaka. The company will start its operation with 25 crockery models. Our  product will be the best in melamine industry in Bangladesh. Our company will achieve atremendous success in respect of sales amount and market share within a very short time due toits product quality and competitive price.
3.1 Mission Statement
We, the new generation of melamine producers, will focus on premium quality melamine products with innovative style and design.
3.2 Vision Statement
Establishing a world wide brand Image by reintroducing Bangladeshi Melamine products in theGlobal Market.
3.3 Key products
Different types of melamine cookeries.
MGT 489.8Page

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