Exotica Melamine Ware
The melamine product manufacturing sector is still in its growth stage. However, the concept of manufacturing melamine products aims to reach current target group as well as higher middle class people, corporate sector and exporting internationally. That is why the crucial task of creating theappropriate culture and educating the customers about the quality and design of our products will be thetop priority of our business. We will differentiate our product by ensuring improved quality than themarket is serving now but at a lower cost because of our new technology at the price that market ischarging. Again, we will come with unique and attractive design and some sort of customization to grabthe higher middle class people, corporate sector and exporting.The land for establishing the factory is owned by the partners will be leased. All the other requirementslike machine and others will be purchased by the business. However, political instability, local intruders,inexperienced employees and customers, unawareness about the manufacturing firm of melamine products would play a crucial role to defy the whole venture. Nevertheless, with rigorous direct selling
advertisement, a culture towards using melamine products and awareness building will be done. As amanufacturing firm, Exotica Melamine needs to create a strong, pro-active and effective human resource base.As the long term strategy, Exotica Melamine Ware visualizes to be a global brand. As the initial setupcost is not huge in amount, so we forecasted to reach to break even within less than five years. It will beeasier for the firm to reach the customer easily as we will provide distinctive products at market price.Along with this, the eventual employee experience, brand name and uniqueness of the product will helpthe company in gain economies of scale through experience curve. Eventually, we hope that ExoticaMelamine Ware will be a distinctive manufacturing firm to provide people products with quality, uniquedesign, affordability and reliability.