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Scaling Up Excellence

Scaling Up Excellence

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Read Chapter 1 Now!

Scaling Up Excellence
by Bob Sutton and Huggy Rao
Read Chapter 1 Now!

Scaling Up Excellence
by Bob Sutton and Huggy Rao

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Published by: Crown Publishing Group on Feb 20, 2014
Copyright:Attribution Non-commercial

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03/03/2014

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CHAPTER 1
IT’S A GROUND WAR, NOT JUST AN AIR WAR
Going Slower to Scale Faster (and Better) Later
Listen. Tis is the most important thing that we learned, the one to keep in mind every day i you are bent on spreading excellence to more people and places: those who master what venture capital-ist Ben Horowitz calls “the black art o scaling a human organiza-tion” act as i they are fighting a ground war, not just an air war.In the air wars o World War II, commanders typically or-dered pilots to drop bombs or strae some general area in hopes o damaging the enemy. Unortunately, such attacks were woe-ully inaccurate. Political scientist Robert Pape estimated that, during World War II, “only about 18 percent o U.S. bombs ell within 1,000 eet o their targets, and only 20 percent o British bombs dropped at night ell within 5 miles.” Even when air strikes were more accurate, Allied leaders learned that without ground operations— where soldiers were close to targets, gaining or los-ing territory a ew yards at a time—  victory was impossible. Even today, when guidance systems ensure that 70 percent o bombs

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