FIELD POLL

Release #2436

THE

THE INDEPENDENT AND NON-PARTISAN SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 AS THE CALIFORNIA POLL BY MERVIN FIELD

Field Research Corporation

601 California Street, Suite 900 San Francisco, CA 94108-2814 (415) 392-5763 FAX: (415) 434-2541 EMAIL: fieldpoll@field.com www.field.com/fieldpollonline

Release Date: Thursday, February 14, 2013 IMPORTANT: Contract for this service is subject to revocation if publication or broadcast takes place before release date or if contents are divulged to persons outside of subscriber staff prior to release time. (ISSN 0195-4520) California Endowment Contact Manny Rivera, (323) 892-2080

MOST CALIFORNIANS SEE A DIRECT LINKAGE BETWEEN OBESITY AND SUGARY SODAS. TWO IN THREE VOTERS SUPPORT TAXING SUGAR-SWEETENED BEVERAGES IF PROCEEDS ARE TIED TO IMPROVING SCHOOL NUTRITION AND PHYSICAL ACTIVITY PROGRAMS. By Mark DiCamillo, Mervin Field

California voters continue to say obesity is a serious problem and support actions to combat the epidemic. Voters also see a strong link between obesity and sugary soda, but a lesser connection between obesity and energy or sports drinks. Statewide 75% of voters, including 85% of Latinos, believe regularly drinking sodas like Coke, Pepsi or Mountain Dew definitely increases a persons chance of becoming overweight or obese. Despite scientific research also showing a link between obesity and other popular sugar-sweetened beverages, such as energy drinks and sports drinks, fewer voters see this linkage. Only 42% think regularly drinking energy drinks like Red Bull, Rockstar or Monster definitely increases a persons chances of being overweight or obese, and just 26% say this about sports drinks like Gatorade or Powerade. When voters statewide are initially asked their opinion of the idea of taxing the sale of sugarsweetened beverages, more are opposed (53%) than in favor (40%). However, support increases dramatically (68% in favor vs. 29% opposed) if proceeds from the tax are used to improve school nutrition and physical activity programs. Support is especially strong among Latinos (79%), Asian Americans (73%) and African Americans (70%). Voters also endorse a variety of public policies aimed at combating obesity within their communities. These include creating more opportunities for residents to be physically active, such as providing more funds to improve school athletic fields, physical education facilities, and playgrounds and keeping these facilities open after school and on weekends. Voters also endorse policies that encourage residents to eat more healthily, like attracting more farmers markets, produce stands and supermarkets with fresh fruits and vegetables in low income neighborhoods, as well as building more community gardens and urban farms on vacant city lands. Majorities also
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The Field Poll Thursday, February 14, 2013

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favor policies aimed at discouraging the consumption of unhealthy foods and drinks in schools, childcare and youth centers among children. These are the findings from the latest Field-The California Endowment Childhood Obesity Prevention Survey. Conducted by telephone in six languages and dialects among 1,184 California voters, the survey is the third in a series of annual statewide surveys on the issue conducted by The Field Poll on behalf of The California Endowment. These findings confirm that widespread support exists for policies that combat obesity, including significant support for a tax on junk drinks to help finance school nutrition and physical activity programs, said Dr. Robert Ross, President and CEO of The California Endowment. Support for these efforts is even greater in communities that carry the greatest burden of illness and costs from obesity-related conditions. As a state we need to support creative approaches to fighting obesity in California. As part of its Health Happens in Schools campaign, The California Endowment has been actively supporting efforts to expand school gardens, implement healthier school meals, and ensure that all California schools provide fresh, free drinking water to their students. Additional details of the findings include; Three in four see a direct linkage between obesity and regularly drinking sodas Three in four California voters (75%) believe that regularly drinking sodas like Coke, Pepsi and Mountain Dew definitely increases a persons chances of becoming overweight or obese. However, fewer voters say they definitely see a linkage between obesity and other popular sugarsweetened beverages, such as energy drinks and sports drinks. For example, 42% think energy drinks like Red Bull, Rockstar or Monster definitely increases a persons chances of being overweight or obese and just 26% say this about sports drinks like Gatorade or Powerade. Voters support taxing the sale of sugar-sweetened beverages if its proceeds are used to improve school nutrition and physical activity programs When California voters are initially asked their opinions about the idea of taxing the sale of sugarsweetened beverages, more are opposed (53%) than in favor (40%). However, support increases dramatically if proceeds from the tax are devoted to improving school nutrition and expanding school physical activity programs. Two in three voters (68%) would favor a soda tax in this setting, while just 29% are opposed. A variety of obesity prevention policies are endorsed Greater than eight in ten voters support creating more opportunities for being physically active within their community. This includes providing more funds to improve school athletic fields, physical education facilities and playgrounds (83%) and keeping these facilities open after school hours and on weekends (82%).

The Field Poll Thursday, February 14, 2013

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At least seven in ten voters also support a variety of other obesity-prevention policies aimed at increasing the availability of healthy foods and discouraging the consumption of unhealthy foods in schools and among other settings among children. For example . . . Seventy-eight percent favor promoting government policies and funding to attract more farmers markets, produce stands and supermarkets selling fresh fruits and vegetables in lowincome neighborhoods. Seventy-four percent favor promoting government policies and funding to build more community gardens and urban farms on vacant public lands in cities and other urban areas. Seventy-five percent support limiting the types of unhealthy foods and drinks provided to young children in childcare centers, preschools and nursery schools. Seventy-one percent support enforcing school nutrition standards that limit the types of unhealthy foods and sugar-sweetened beverages that can be sold on school grounds. Seventy percent favor discouraging the sale of unhealthy foods and sugar-sweetened beverages at youth centers, like the YMCA and Boys and Girls Clubs, and at after-school programs. Large majorities attach high importance to making fresh, clean drinking water freely available to kids in schools (85%) and other public places like parks and playgrounds (74%). Greater than eight in ten (84%) also support reducing obesity among new-borne babies, by having birth hospitals educate post-partum moms about the benefits of breastfeeding their infants. Differences across ethnic populations A larger proportion of Latinos (85%) believes regularly drinking sodas definitely increases a persons chances of becoming overweight or obese than other ethnic populations. Also, while majorities of voters across all population subgroups support a tax on sugar-sweetened beverages if the proceeds from the tax are devoted to improving school nutrition and physical activity programs, support is greater among Latinos (79%), Asian Americans (73%) and African Americans (70%) than it is among white non-Hispanics. In addition, Latinos and African Americans are more likely than others to feel that not enough attention is being paid to the problem of childhood obesity in their community. Views similar among voters in each of the major regions of the state Voters in each of six major geographic regions of the state Los Angeles County, the South Coast, the Inland empire, the San Francisco Bay Area, the Central Valley and all other Northern California counties hold generally similar views on most of the issues measured in the survey.

The Field Poll Thursday, February 14, 2013

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About the Survey The results in this release come from a survey completed by The Field Poll among a total of 1,184 California registered voters. The survey was conducted by telephone October 17-24, 2012 using live interviewers in six languages and dialects English, Spanish, Cantonese, Mandarin, Korean, and Vietnamese from Field Research Corporations central location call center in San Diego. The statewide voter sample was supplemented with additional interviews conducted among random samples of Asian-American voters to permit more reliable comparisons. Up to six attempts were made to reach and interview each voter on different days and times of day during the interviewing period. Interviews were completed on either a voters landline phone or a cell phone. After completion of interviewing, the sample was weighted to align it to the proper statewide distribution of voters by race/ethnicity and other demographic characteristics of the California registered voter population. Sampling error estimates applicable to any probability-based survey depend upon its sample size. According to statistical theory, 95% of the time results from the overall likely voter sample are subject to a maximum sampling error of +/- 3.0 percentage points. The maximum sampling error is based on percentages in the middle of the sampling distribution (percentages around 50%). Percentages at either end of the distribution have a smaller margin of error. Sampling error will be larger for analyses based on each of the ethnic voter subgroups. Questions Asked See attached topline findings for the wording of the questions.

About The Field Poll The Field Poll was established in 1947 as The California Poll by Mervin Field, who is still an active advisor. The Poll has operated continuously since then as an independent, non-partisan survey of California public opinion. The Field-The California Endowment Childhood Obesity Prevention Survey is the latest in a series of annual surveys on the issue conducted by The Field Poll on behalf of The California Endowment. About The California Endowment The California Endowment, a private, statewide health foundation, was established in 1996 to expand access to affordable, quality health care for underserved individuals and communities and to promote fundamental improvements in the health status of all Californians. Headquartered in downtown Los Angeles, The Endowment has regional offices in Sacramento, Oakland, Fresno and San Diego, with program staff working throughout the state. The Endowment challenges the conventional wisdom that medical settings and individual choices are solely responsible for peoples health. The Endowment believes that health happens in neighborhoods, schools and with prevention. For more information, please visit The Endowments website at www.calendow.org. - 30 -

Chart Pack Summarizing the Statewide Findings from the

2012 FieldTCE Childhood Obesity Prevention Survey

conducted for

The California Endowment

by

The Field Poll

for release

February 14, 2013

About the Survey

Population surveyed: Data collection method: California registered voters Live telephone interviews with 1,184 voters conducted in six languages and dialects English, Spanish, Cantonese, Mandarin, Vietnamese and Korean. October 17 24, 2012 Survey conducted by The Field Poll on behalf of The California Endowment. Voters randomly sampled from voter registration rolls. The statewide sample was augmented with additional interviews targeting Asian American voters to permit more reliable comparisons with other ethnic populations. Statewide findings have a maximum sampling error of +/- 3.0 percentage points at the 95% confidence level.
The Field Poll
1

Interviewing period: Auspices: Sampling method:

Sampling error:

The California Endowment

Table 1

Three in four voters (75%) definitely see a linkage between regularly drinking sodas and becoming overweight or obese

% Definitely increases

Doesnt Dont know increase 5% 5% 15% Probably increases 75% Definitely increases chances of becoming overweight/ obese

Total Race/ethnicity White non-Hispanic Latino African American* Asian American Region Los Angeles County South Coast Inland Empire SF Bay Area Central Valley* Other North

75% 72% 85% 63% 77% 77% 73% 80% 74% 82% 67%

* Small sample base.

The California Endowment

2

The Field Poll

Table 2

Fewer voters (42%) definitely see linkage between regularly drinking energy drinks like Red Bull, Rockstar and Monster and becoming overweight or obese
% Definitely increases

Total

42% 37% 59% 35% 35% 45% 42% 45% 37% 50% 37%

Doesnt increase 11%

18% Dont know

Race/ethnicity

29% Probably increases

42% Definitely increases chances of becoming overweight/ obese

White non-Hispanic Latino African American* Asian American Region Los Angeles County South Coast Inland Empire SF Bay Area Central Valley* Other North

* Small sample base.

The California Endowment

3

The Field Poll

Table 3

Just one in four (26%) think sports drinks like Gatorade or Powerade definitely increase chances of becoming overweight or obese

% Definitely increases

Total

26% 24% 31% 17% 28% 24% 22% 27% 29% 30% 25%

11% Dont know 25% Doesnt increase

Race/ethnicity

26% Definitely increases

White non-Hispanic Latino African American* Asian American

38% Probably increases

Region Los Angeles County South Coast Inland Empire SF Bay Area Central Valley* Other North

* Small sample base.

The California Endowment

4

The Field Poll

Table 4

More California voters initially oppose than support the idea of taxing sugar-sweetened beverages

% Favor

% Oppose

Total

40% 33% 34% 46% 38% 36% 39% 48% 40% 31%

53% 61%

No opinion 7%

Race/ethnicity White non-Hispanic

24% Favor strongly Favor somewhat 16%

Latino African American* Asian American Region Los Angeles County South Coast Inland Empire SF Bay Area Central Valley* Other North

54% 39%

58% 41% 56% 57% 55% 44% 58% 61%

37% Oppose strongly

16% Oppose somewhat

* Small sample base.

The California Endowment

5

The Field Poll

Table 5

But, a large majority (68%) would favor a soda tax if its proceeds are devoted to improving school nutrition programs and expanding physical activity programs
% Favor

Total

68% 62% 79% 70% 73% 68% 61% 69% 75% 69% 64%

No opinion 3% 22% Oppose strongly 7% Oppose somewhat 20% Favor somewhat

Race/ethnicity White non-Hispanic Latino African American*

48% Favor strongly

Asian American Region Los Angeles County South Coast Inland Empire SF Bay Area Central Valley* Other North

* Small sample base.

The California Endowment

6

The Field Poll

Table 6

Greater than eight in ten voters support creating more opportunities for being physically active in their communities

% Favoring each proposal

Total CA voters SF LA Central Other Bay South Inland County Coast Empire Area Valley* North

Provide schools with more funds to improve athletic fields and physical education programs

83% 82%

77% 84% 85% 85% 84%

Keep playgrounds and athletic fields open after school hours and on weekends

82% 84%

78% 75% 87% 85% 78%

* Small sample base.

The California Endowment

7

The Field Poll

Table 7

Three in four voters support policies to increase the availability of healthy foods in low income and urban areas
% Favoring each proposal
Total CA voters SF LA Central Other Bay South Inland County Coast Empire Area Valley* North

Promote government policies and funding to attract more farmers markets, produce stands and supermarkets selling fruits and vegetables in low-income neighborhoods Promote government policies and funding to build more community gardens and urban farms on vacant public lands in urban areas

78%

82%

79% 72% 79% 81% 75%

74%

78%

72% 70% 80% 76% 69%

* Small sample base.

The California Endowment

8

The Field Poll

Table 8

Seven in ten or more also support policies to discourage unhealthy foods/sugar-sweetened drinks in schools, childcare and youth centers
% Favoring each proposal
Total CA voters SF LA Central Other Bay South Inland County Coast Empire Area Valley* North

Limit the types of unhealthy foods and drinks provided to young children in childcare centers, preschools and nursery schools Enforce school nutrition standards limiting unhealthy foods/sugarsweetened drinks sold on school grounds Discourage sale of unhealthy foods/ sugar-sweetened drinks at youth centers like the YMCA and Boys/Girls Clubs and at after-school programs
* Small sample base.

75%

78%

73% 81% 79% 67% 68%

71%

70%

68% 75% 79% 66% 65%

70%

72%

69% 67% 72% 69% 66%

The California Endowment

9

The Field Poll

Table 9

Nearly all voters feel its very important to make fresh, clean drinking water freely available to students in the local public schools

% Very important

Not too important 2% No opinion Somewhat 4% important 9%

Total Race/ethnicity White non-Hispanic Latino African American* Asian American Region Los Angeles County South Coast Inland Empire SF Bay Area Central Valley* Other North

85% 83% 90% 92% 84% 86% 84% 87% 89% 90% 84%

85% Very important

* Small sample base.

The California Endowment

10

The Field Poll

Table 10

Three in four feel its very important to make fresh, clean water freely available in other public places, like parks and playgrounds

% Very important

Not too important 7% 17% Somewhat important

2% No opinion

Total Race/ethnicity White non-Hispanic Latino African American* Asian American Region Los Angeles County South Coast Inland Empire SF Bay Area Central Valley* Other North

74% 70% 81% 90% 79% 75% 75% 68% 73% 88% 75%

74% Very important

* Small sample base.

The California Endowment

11

The Field Poll

Table 11

Greater than eight in ten favor having birth hospitals educate new mothers about the obesity-prevention benefits of breastfeeding their infants

% Favor

Total

84% 82% 87% 75% 90% 85% 84% 87% 85% 92% 79%

Oppose strongly Oppose somewhat 4% 6%

No opinion 6%

Race/ethnicity White non-Hispanic Latino African American* Asian American

25% Favor somewhat

59% Favor strongly

Region Los Angeles County South Coast Inland Empire SF Bay Area Central Valley* Other North

* Small sample base.

The California Endowment

12

The Field Poll

Table 12

A majority of voters say not enough attention is being paid to the problem of childhood obesity in their community
% Not enough attention

Total

Too much attention 9%

53% 50% 63% 68% 42% 57% 51% 56% 45% 59% 51%

No opinion 13% 53% Not enough attention

Race/ethnicity White non-Hispanic Latino African American* Asian American Region Los Angeles County South Coast Inland Empire SF Bay Area Central Valley* Other North

25% About the right amount

* Small sample base.

The California Endowment

13

The Field Poll

Field Research Corporation 601 California Street, Suite 900 San Francisco, CA 94108 Obesity Prevention Survey Frequencies - Statewide Sample -

600-043 112912 English

(N = 1,184) The next questions are about the problem of obesity or being seriously overweight among children. By obesity we dont mean a persons appearance, but unhealthy weight from unhealthy eating and insufficient exercise. 3. Do you think too much, about the right amount or not enough attention is being paid to the problem of obesity among the children in your community?
TOO MUCH ........................................... 9% ABOUT THE RIGHT AMOUNT .................25 NOT ENOUGH ......................................53 DON'T KNOW/REFUSED .......................13

5.

I am going to read different kinds of sugar-sweetened beverages. Please tell me whether you think regularly drinking each type of beverage definitely increases, probably increases or doesnt increase a persons chances of becoming overweight or obese. (ITEMS READ IN RANDOM ORDER) Do you think regularly drinking (ITEM) definitely increases, probably increases or doesnt increase a persons chances of becoming overweight or obese?
DEFINITELY INCREASES PROBABLY INCREASES DOESNT INCREASE DK/ REF

( ) a. sodas or pop like Coke, Pepsi or Mountain Dew .........................75%...........15 .............. 5......... 5 ( ) b. sports drinks like Gatorade or PowerAde.....................................26%...........38 ............ 25....... 11 ( ) c. energy drinks like Red Bull, Rockstar or Monster ........................42%...........29 ............ 11....... 18 6. Would you strongly favor, favor somewhat, oppose somewhat or strongly oppose imposing a tax on the sale of sugar-sweetened beverages as a way to reduce obesity among residents in your community?
FAVOR STRONGLY ............................. 24% FAVOR SOMEWHAT .............................16 OPPOSE SOMEWHAT ...........................16 OPPOSE STRONGLY ............................37 DON'T KNOW/REFUSED .........................7

7.

I am going to read some ways that the moneys from a tax on the sale of sugar-sweetened beverages could be spent. For each, please tell me whether you would favor or oppose a tax on sugar-sweetened beverages if moneys from the tax were used in this way. Suppose moneys from the tax were used to (ITEM)? Would you strongly favor, favor somewhat, oppose somewhat or strongly oppose it? (ITEMS READ IN RANDOM ORDER)
FAVOR FAVOR OPPOSE OPPOSE DK/ STRONGLY SOMEWHAT SOMEWHAT STRONGLY REF

( ) a. fund education programs to inform residents about the health risks of sugar-sweetened beverages.................... 33% ....... 24............ 11 .......... 27........5 ( ) b. improve school nutrition and expand physical activity programs in the schools ................................................... 48% ....... 20...............7 .......... 22........4 According to health experts, regularly drinking safe, clean water is healthier and reduces a persons chances of becoming overweight or obese than regularly drinking sodas and sugary beverages. 8. How important is it to make fresh, clean drinking water freely available to students in the local public schools in your community very important, somewhat important or not too important? How important is it to make fresh drinking water freely available to in other public places in your community, such as in parks and playgrounds very important, somewhat important or not too important?
VERY IMPORTANT............................... 85% SOMEWHAT IMPORTANT ........................9 NOT TOO IMPORTANT ............................4 DON'T KNOW/REFUSED .........................2 VERY IMPORTANT............................... 74% SOMEWHAT IMPORTANT ......................17 NOT TOO IMPORTANT ............................7 DON'T KNOW/REFUSED .........................2

10.

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13.

I am going to read some actions that communities could take to try to reduce obesity among residents. For each, please tell me whether you favor or oppose this action in your community. (READ ITEMS IN RANDOM ORDER, ASKING:) Do you oppose strongly, oppose somewhat, favor somewhat or favor strongly this action in your community?
OPPOSE OPPOSE FAVOR FAVOR DK/ STRONGLY SOMEWHAT SOMEWHAT STRONGLY REF

( ) a. Limit the container sizes in which sodas and other sugary beverages can be sold in restaurants, snack bars, movie theaters and sports arenas to no more than 16 ounces ................................................................ 33% ....... 15............ 16 .......... 30........6 ( ) b. Enforce school nutrition standards limiting the types of unhealthy foods and sugar-sweetened drinks that can be sold on school grounds ........................................ 15% ....... 10............ 18 .......... 53........4 ( ) c. Limit the types of unhealthy foods and drinks provided to children in child care centers, preschools and nursery schools ...................................... 14% ......... 7............ 20 .......... 55........4 ( ) d. Discourage the sale of unhealthy foods and sugarsweetened drinks at youth centers like the YMCA and Boys and Girls Clubs, and at after-school programs........................................................................... 13% ....... 13............ 24 .......... 46........4 ( ) e. Promote government policies and funding to attract more farmers markets, produce stands and supermarkets selling fresh fruits and vegetables in low-income neighborhoods.............................................. 10% ......... 7............ 25 .......... 53........5 ( ) f. Promote government policies and funding to build more community gardens and urban farms on vacant public lands in cities and urban areas.................. 13% ......... 8............ 29 .......... 45........5 ( ) g. Since the use of infant formula is linked with higher obesity rates in children, birth hospitals should educate new mothers about the benefits of breastfeeding and help mothers get started with breastfeeding...................................................................... 6% ......... 4............ 25 .......... 59........6 ( ) h. Provide more funds to schools to enable them to keep their playgrounds and athletic facilities open for community use after school and on weekends............ 8% ......... 7............ 28 .......... 54........3 ( ) i. Provide more funds to local schools to improve their athletic fields and physical education facilities and hire more qualified physical education teachers ............... 7% ......... 7............ 27 .......... 56........3 Over the past few years the federal government and the private sector have been supporting states and local communities to do more to promote healthy foods and drinks and to encourage greater physical activity among residents. 14. Have you seen, read or heard of any efforts like these in your own local area?
IF YES, ASK: YES ................................................... 40% NO/DON'T KNOW/REFUSED ..................60

40%
VERY WORTHWHILE ........................... 21% SOMEWHAT WORTHWHILE ...................14 NOT TOO WORTHWHILE .........................4 DON'T KNOW/REFUSED .........................1

15.

How worthwhile do you feel these efforts to promote healthy foods and drinks and encourage greater physical activity among residents in your area are very worthwhile , somewhat worthwhile or not too worthwhile?

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18.

Do you believe public investments that promote healthy foods and drinks and encourage greater physical activity among residents pay for themselves in the long run by reducing the number of people with chronic disease and lowering health care costs?

YES ................................................... 69% NO......................................................22 DON'T KNOW/REFUSED .........................9

And finally, some questions about yourself for classification purposes 101a. What is your age? 18-29 ............................................... 15% 30-44 ................................................24 45-54 ................................................21 55-64 ................................................18 65+....................................................22

102a.

Generally speaking, in politics do you consider yourself as conservative, liberal, middle-of-the-road, or dont you think of yourself in these terms?
IF CONSERVATIVE, ASK:

102b.

Do you consider yourself a strong conservative or a not very strong conservative?

IF LIBERAL, ASK:

102c.

Do you consider yourself a strong liberal or a not very strong liberal?

IF DONT THINK OF SELF IN THESE TERMS OR DONT KNOW, ASK:

102d.

If you had to choose, would you consider yourself as being conservative, liberal, or middle-ofthe-road?
SUMMARY (Q102a-d) STRONGLY CONSERVATIVE ................. 16% MODERATELY CONSERVATIVE ..............14 MIDDLE-OF-THE-ROAD ........................37 MODERATELY LIBERAL .........................11 STRONGLY LIBERAL .............................17 DON'T KNOW/REFUSED..........................5 LESS THAN HIGH SCHOOL ..................... 7% HIGH SCHOOL GRADUATE ....................15 SOME COLLEGE/TRADE SCHOOL ..........27 COLLEGE GRADUATE ...........................28 POST-GRADUATE WORK ......................22 REFUSED ..............................................1

103.

What is the highest year of school that you have finished and gotten credit for? (IF 4 YEARS OF COLLEGE, ASK:) Did you graduate and receive a bachelors degree?

104. 105.

Are you a Latino or of Hispanic origin, such as Mexican-American, Latin American, South American, or Spanish-American? For survey purposes, wed like to know what your racial background is. Are you White or Caucasian, Black or African-American, Asian, Pacific Islander, American Indian or an Alaskan native, or a member of another race? (answer can be a multiple)
SUMMARY (Q104/Q105) WHITE/CAUCASIAN ............................. 60% BLACK / AFRICAN-AMERICAN ..................6 ASIAN-AMERICAN/ PACIFIC ISLANDER ...10 HISPANIC / LATINO ...............................23 OTHER/REFUSED ..................................2

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106.

What is your marital status? Are you married, not married but living together, separated or divorced, widowed, or have you never been married?

MARRIED ........................................... 59% NOT MARRIED, LIVING TOGETHER ..........5 SEPARATED/DIVORCED..........................9 WIDOWED .............................................6 NEVER MARRIED .................................21 REFUSED ..............................................1 YES ................................................... 27% NO......................................................73 REFUSED .............................................. * UNDER $20,000 ................................ 16%

107.

Are you the parent or legal guardian of any children under age 18? Now, we dont want to know your exact income, but just roughly, could you tell me if your annual household income before taxes is under $20,000, $20,000 to $40,000, $40,000 to $60,000, $60,000 to $80,000, $80,000 to $100,000 or $100,000 or more?

108.

$20,000$40,000.............................15 $40,000$60,000.............................13 $60,000$80,000.............................11 $80,000$100,000...........................10 $100,000 OR MORE ...........................22 DONT KNOW/REFUSED .......................13
MALE ................................................. 47% FEMALE ..............................................53

109.

RECORD GENDER:

These are all the questions I have. Thank you very much for your cooperation. (HANG UP)

RECORDED FROM VOTER LISTING: PARTY REGISTRATION: DEMOCRAT ........................................ 43% REPUBLICAN .......................................30 OTHER PARTY .......................................5 NO PARTY PREFERENCE ......................22 SOUTH COAST ................................... 18% LOS ANGELES COUNTY ........................26 INLAND EMPIRE ...................................12 CENTRAL COAST ...................................5 SAN FRANCISCO BAY AREA ..................20 GOLD COUNTRY ....................................8 CENTRAL VALLEY ..................................8 FAR NORTH ...........................................3

GEOGRAPHY OF RESIDENCE (STATEWIDE SAMPLE ONLY)

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