Joseph McCormack is an experienced marketing executive and entrepreneurwith a distinctive passion for helping organizations craft a better messageand tell a more compelling story.
Joe has more than 20 years experience as a senior marketing executivehelping companies develop strategic communications that make themstand apart in the marketplace. He is a recognized expert in “NarrativeMapping,” a technique which helps clients achieve a clearer and moreconcise message.In 2006, Joe founded Sheffield Marketing Partners as the result of years of contemplating the profound impact technology would have on the entiremarketing and media landscape. He anticipated the need for new agencymodels to leverage storytelling as a strategic way to achieve brandpositioning and make it relevant across the marketing mix or any mediachannel. Sheffield specializes in message and narrative development, andalso provides video production and marketing communications services tohelp package stories to suit the right audiences. The Sheffield name camefrom his hometown street in Naperville, Illinois and was the code word forhis project and vision. When founding the company, Joe counted on theclose collaboration of John Severance, a colleague who shared his passion.Joe has been the keynote speaker at industry conferences like theWorldwide Public Affairs Symposium and the Senior Leaders Conferenceat the Command and General Staff College, as well as a guest lecturer atLoyola University and the University of Illinois. He has worked extensivelywith leading companies like Harris Bank, Heinz, Kimberly-Clark, SAP, USGand the U.S. Army.McCormack frequently lectures onthe topic of strategic narratives andeffective communications.Joseph McCormack foundedSheffield in 2006 as a boutiqueagency specializing in message andnarrative development.
Joseph McCormack
Managing Director/Founder
1311 Butterfield Road, Suite 300Downers Grove, Illinois 60515630.310.5190 phonewww.sheffieldcompany.com
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