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Nation Branding vs Commercial Branding by Dr. Alan C. Middleton

Nation Branding vs Commercial Branding by Dr. Alan C. Middleton

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Published by Ana Lissansky
“Brands – both domestic and international – have almost always appeared in the past as a consequence of certain levels of market sophistication and economic and social development…it is feasible to fast track the creation of export brands……a wide range of benefits can accrue to both the company and its home country.

I would argue that the development of international brands is, in today’s globalized world, as inevitable and essential as the development of domestic brands has been in the past.” ~Simon Anholt 2006
“Brands – both domestic and international – have almost always appeared in the past as a consequence of certain levels of market sophistication and economic and social development…it is feasible to fast track the creation of export brands……a wide range of benefits can accrue to both the company and its home country.

I would argue that the development of international brands is, in today’s globalized world, as inevitable and essential as the development of domestic brands has been in the past.” ~Simon Anholt 2006

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Published by: Ana Lissansky on Oct 09, 2009
Copyright:Attribution Non-commercial

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04/23/2013

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Nation Branding versus CommercialBranding– Similar Principles,Different Practices
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a presentation byDr. Alan C. Middleton
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Leger Marketing
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September 23
rd
2009
 
 
“Brands – both domestic and international – have almost always appeared in the past as a consequence of certain levels of market sophistication and economic and social development……………it is feasible to fast track the creation of export brands……a wide range of benefits can accrue to both the company and its homecountry.I would argue that the development of international brands is, in today’s globalized world, as inevitable and essential as the development of domestic brands hasbeen in the past.”  
Simon Anholt 2006
 
 
Agenda
Commercial Branding
Nation Branding
Examining the National Branding VirtuousCircle
Nation Brand Planning
Conclusions

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