BUSINESS COMMUNICATION

Building Critical Skills

First Canadian Edition

Kitty O. Locker Stephen Kyo Kaczmarek 2002 McGraw-Hill Ryerson Limited. All rights reserved. Kathryn Braun

odule 1
Introduction to Business Communication
Skills to
Reflect on your own current communications skills. Establish realistic goals for building on those skills. Analyze the purpose, audience, context, and form of your messages.
2002 McGraw-Hill Ryerson Limited. All rights reserved.

Identify and analyze communication situations.

odule 1
Introduction to Business Communication
Topics
What is business communication? Will I really have to write? What is an effective message? How do I begin to analyze communications situations?

2002 McGraw-Hill Ryerson Limited. All rights reserved.

Myths About Workplace Writing

Secretaries Ill

will do all my writing.

use form letters or templates when I need to write. being hired as an accountant, not a writer. just pick up the phone.

Im

Ill

2002 McGraw-Hill Ryerson Limited. All rights reserved.

How can you add to your skills?

Employability

2002 McGraw-Hill Ryerson Limited. All rights reserved.

Skills 2000+ (The Conference Board of Canada) lists these communication skills: Read and understand information in a variety of forms (words, graphs, charts, diagrams). Write and speak so others pay attention and understand. Listen and ask questions to appreciate other points of view. Share information using a range of technologies. Use relevant field-specific knowledge to explain ideas.

Basic Purposes
All workplace writing has at least three basic purposes:
To inform. To request or to persuade. To build goodwill.

2002 McGraw-Hill Ryerson Limited. All rights reserved.

Business and School Writing

Differ based on
Purpose. Audience. Information. Organization. Style. Layout. Visuals.
2002 McGraw-Hill Ryerson Limited. All rights reserved.

Internal and External Audiences

Internal
Subordinates Supervisors Peers

External
Customers/Stockholders Unions/Government Agencies Press/General Public
2002 McGraw-Hill Ryerson Limited. All rights reserved.

Good Business Writing

Is clear. Is concise. Is comprehensive. Is complete. Is correct.

2002 McGraw-Hill Ryerson Limited. All rights reserved.

PAIBOC
P A I B O C
What are your purposes in writing? Who is (are) your audiences? What information must your message include? What reasons or reader benefits can you use to support your position? What objections can you expect your reader(s) to have? How will the context affect reader response?

2002 McGraw-Hill Ryerson Limited. All rights reserved.