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15261067 Downfall of Mobilink

15261067 Downfall of Mobilink

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Published by mrogre
Mobilink downfall
Mobilink downfall

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Published by: mrogre on Oct 09, 2009
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08/25/2010

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DOWNFALL OFMOBILINK 
“PRINCIPLES OFMANAGEMENT”
 
SUBMITTED TO:
 
Group Members:
Fizza AzamBT-08-77Ramsha NaeemBT-08-61Anum FayazBT-08-26Gulshan ParveenBT-08-58Roop ZahraBT-08-67Mehroz KhanBT-08-14Murtaza ShabbirBT-08-47Ahmad HannanBT-08-65
 
2 
Downfall of Mobilink 
Preface
 
Mobilink Pakistan, premium cellular company claims tohave 30 million subscribers nationwide; the fact is Mobilink is the largestcellular company in Pakistan.
 
Mobilink being the pioneers of introducingcellular networks in Pakistan established themselves as the major cellularcompany of Pakistan while covering almost every city of Pakistan.According to PTA new mobile subscriber’s statistics Mobilink, Pakistan largestcellular service, continues its downfall by losing 476,521 customers
.
 The reporthas tried to illustrate and judge some of major reasons for downfall. This reportcontains information about factors and some strong competitive forces Moblinkfaced which resulted in crisis.Mobilink is major cellular company and will stand in first place many years tocome. With professional approach and highly skilled staff behind Mobilink isthe premier choice for subscribers nationwide. The only problem I see withMobilink is the call rates which in my point of view are somewhat high. As thecompetition is growing I hope the rates will be cut down to attract moresubscribers.
 
3 
Downfall of Mobilink 
 
Acknowledgement
“To Him belongs the dimensionof the Heavens and the earth, it is He whogives Life and death and He has power overall things.” (Al-Quran)
All acclamation to Allah who has empowered and enabled us to accomplish thetask successfully. First of all we would like to thank our Allah Almighty whoreally helps us in every problem during the project. We would like to expressour sincere and humble gratitude to Almighty whose Blessings, help andguidance has been a real source of all our achievements in our life. Under thesupervision of respected Madam QuratulAin Beenish, I worked as a groupleader with my co-workers:We interviewed Mobilink’s Managers, Employees, Corporateand Retail Customers and customers which once used Mobilink, visited PTA’sresults to get to know what are some of reasons for such a storming downfallMobilink faced. I would like to thank respected
Mr. Bilal Chaudhry, ZRO [ZonalRetial Officer]
Multan for his deep concern and help for our topic. Moreover, I would like to thank all of Mobilink’s Crew for their help in all possible ways.

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