High Quality
Open the downloaded document, and select print from the file menu (PDF reader required).
Analytics for Social Media:Making Sense ofKey Conversation Indicators
Senior Director of Emerging Media & Innovation360i212.703.7257 dberkowitz@360i.comblog.360i.com / MarketersStudio.comTwitter: @dberkowitz PPT atbit.ly/smxsocial
Getting started: Establish the Key ConversationIndicators (KCIs
SM
) that address your goals
•A KCI measures online buzz and establishes social marketingmetrics around brands and campaigns•KCIs measure social engagement and expression of opinion,not merely actions
Example KCIs:
•
Conversation Volume
•
Sentiment / Favorability
•
Topics of conversation
•
urcase conseratons
•
Brand associations
22
www.360i.comProprietary & Confidential
Brand Health Scorecards
3
Add a Comment