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Romance: A BCG Analysis
Original by Andy MeyerJune, 1996
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Consultant's Love Life (new format) 30Jan08.ppt
Agenda
My relationships
•Past•Present
Our relationship in detailEvaluation
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Consultant's Love Life (new format) 30Jan08.ppt
Different relationships provide different things
Illustrative Example
17%10%21%17%19%8%17%10%28%41%14%21%34%28%7%
YouTalkLoveSportsBeer10080Companionship6040200SexGuiltDa GuysFamily
Share of time (%)Source of item
Source: Internal focus groups; BCG analysis
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