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Scribd Launches Platform and iPaper - A Document Viewer Designed for the Web
iPaper Lets Users View any Type of Document Directly in their Web Browser, Serving as the Internet Alternative to PDF; Platform Makes it Easy for Any Website to Integrate with iPaper for Free and Offers aBuilt-in Ad System for Documents
SAN FRANCISCO, Feb. 19 -- Scribd, the leading site for sharing documents on the Internet with over 10billion words of text uploaded, today announced iPaper, a new document format built for the Web. iPaper is the first full-featured Web-based document viewer and is more like a YouTube video than it is like aPDF. Through a Flash widget that streams documents from Scribd's servers, documents can be vieweddirectly in a browser without software downloads.To date, document viewing applications, like Adobe PDF and Microsoft Word, have been designed asinstalled software and sold per copy. iPaper takes document viewing online, letting users publish and viewdocuments inside their web browser for free.The primary design goals of iPaper were that it be fast, light and easy to use. At 100 KB the iPaper application is about 1/1000th the size of Adobe's Acrobat Reader software, making it an incredibly fastway to view documents. Despite the tiny size, iPaper integrates Scribd's social features, like emailing andembedding, and an elegant security system that allows content owners to protect their work withoutclumsy DRM solutions. iPaper also builds on the rich features of PDF, including full text search,copy/paste functionality and various view modes and zooms."Documents formats like PDF and DOC were designed before the Web was as pervasive as it is today,and were originally meant to be shared using floppy disks", said Trip Adler, Scribd's co-founder and CEO."In 2008 everything is online and most documents are created to be shared in some way over theInternet. We designed iPaper as an online standard that brings the best of existing formats straight intothe browser. Our goal is to create the best document-viewing experience possible for the Web."Also launched today, the Scribd Platform is a set of tools that allow anyone to bring the iPaper experienceto their own website. The Scribd.com website allows individuals to publish their personal documents iniPaper; the Scribd Platform will allow any website to use iPaper internally. The Scribd Platform giveswebsites several ways to use iPaper, from the powerful Scribd API for experienced developers, to optionsthat require no programming knowledge at all. In fact, using the QuickSwitch tool, users can insert oneline of code into their web page and convert every PDF on the site into an iPaper document in minutes.iPaper and the Scribd Platform have already attracted attention from early partners eager to offer theviewing experience Scribd has pioneered, without reinventing the wheel. One of the early adopters, filestorage company Box.net, built features allowing their own users to view documents on Box using iPaper,as well as publish documents on Scribd so they could share them with Scribd's huge community."We are excited about Scribd's new platform as their continued innovations complement our own goalsand expectations of sharing documents online," said Aaron Levie, CEO of Box.net. "We've takenadvantage of the iPaper technology as a way to extend our own sharing and collaboration functionality,allowing users to preview traditionally large and cumbersome file-types directly in their browser usingScribd's viewer. This provides Box.net users with a better browsing experience, as well as increasesengagement in our own application."Scribd's iPaper technology also offers users the opportunity to monetize their documents for the first timethrough contextually relevant advertisements, unlocking mountains of revenue potential and whole newbusiness models. There are already hundreds of millions of documents on the Web that are not beingmonetized; iPaper provides a monetization solution as well as new incentives for publishers to sharecontent on the Internet for the first time.
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