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The pre-preparation questions for the business plan activity.
1. Purpose Statement :
May be the answers of the following statement:* What is our business? ( What product or service do we produce?)* Who are our Customers?* What do our customers need / Expect?* What values or standards underlie the work of our unit?* How does our unit contribute to the objectives of our manager, our entity, and the organization as a whole?* What is our group's reason for existence?Example: Disney: To make people happy - Schrage Lock Company: To make the world more secure
Mission:
Answer for the following questions:* What is our immediate goal?* Is the goal measurable in a given time frame ( Usually 2 - 3 years)* Is the mission risky and challenging?* Will it keep the work unit sharply focused?* Does it help us fulfill our long-range purpose?Example: NASA 1961: Landing a man on the moon and returning him safely on the earth before the end of thedecadeWal Mart 1977: Become a 1 billion company within four years.
Vision:
Is a vivid description of purpose and mission achieved view of the future. Dreaming and thinking aheadImaginative conceptualization of the future.Vision creates a tangible image of the benefits from succeeding and unifies and motivates the individualsinvolved in accomplishing the mission. Key behaviour : Build common values ( of the involved), Communicate the vision effectively Involve people inbuilding the shared vision and Maintain alignment. Example: Martin Luther King : A black Girl and white girl walking together hand in hand to schoolMarriott : Every guest leaves satisfiedMicrosoft Corporation: A Computer on every desk and home in the world. Our dream is to put the power of computers - in business and at home - into people's hands so they can access, integrate, and use informationmore easily than ever before; what we call information at your fingertips.
Value Proposition
A statement indicating the key benefits and the price of what is offered to a specific customer group.It is typically : has competitive focus and is concise.Values are a set of deeply held beliefs that govern and guide our behavior in:* our relationship with customers* our interactions with Team members
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