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Published by pujil2009

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Categories:Types, Research
Published by: pujil2009 on Oct 11, 2009
Copyright:Attribution Non-commercial

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08/10/2015

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PRESENTATIONONMOST RESPECTEDINTERNATIONAL BRANDS
PRESENTED TO:- PRESENTED BY:-MR.Rohan Bhawna UpadhyayPUJIL KHANNA
 
A brand is a set of associations that are linked to a product range,a division, or company.These associations reside in the memory of customersThese associations help customers understand-1.What the brand or company is,2.Why it is potentially relevant to them,3.How it is different or similar to other products made by thecompany4. How it is similar or different from competitor’s products.
What is a Brand?
 
Coca-Cola is123 years old and is one of themost recognized brandsInspires creativity,passion,optimism and funFocuses on the needs- customers, consumersand franchise partnersBrand value - $66,667 million Created in Atlanta, By Dr John S PembertonBrand communicates the idea of " Enjoying life'ssimple pleasures".Registered as a trademark in 1887

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