Lect. univ. drd. Diana Iulia NASTASIA
FOCUS ON COMMUNICATION
TEXTS AND EXERCISES FOR ADVANCEDSTUDENTS
Bucuresti 2001
Focus on Communication
2
Cadrul general al cursului
Cursul de limba englez
ă
, nivel mediu-avansat, î
ş
i propune s
ă
dea studen
ţ
ilor care urmeaz
ă
cursurile Facult
ăţ
ii de Comunicare
ş
i Rela
ţ
ii Publice în sistemul Înv
ăţă
mânt Deschis la Distan
ţă
(IDD) posibilitatea de a înv
ăţ
a
ş
i exersa situa
ţ
ii comunica
ţ
ionale
ş
i terminologia specific
ă
teoriilor comunic
ă
rii, de la foarte simplu la complex.Fiecare curs este conceput în patru p
ă
r
ţ
i, de aproximativ aceea
ş
i m
ă
rime
ş
i importan
ţă
înstructura general
ă
. Cea dintâi component
ă
este una comunica
ţ
ional
ă
, descriind modelele deconversa
ţ
ie
ş
i scriere corect
ă
ş
i politicoas
ă
în limba englez
ă
, de la prezentare pân
ă
la scrisorioficiale sau interviuri pentru ob
ţ
inerea unui post, de la modalit
ăţ
i de concepere a unui articol sauinterviu pentru un ziar pân
ă
la organizarea unor conferin
ţ
e de pres
ă
. A doua structur
ă
cuprindescheme de baz
ă
din gramatica limbii engleze, începând cu verbul, cel mai important
ş
i mai dificilsubiect de discutat; fiecare problem
ă
este exemplificat
ă
cu exerci
ţ
ii
ş
i traduceri care vor ajutastuden
ţ
ii s
ă
în
ţ
eleag
ă
mai bine partea teoretic
ă
. Partea a treia con
ţ
ine texte de comunicare în careapar no
ţ
iuni întâlnite în celelalte cursuri ce vor fi studiate în facultate, texte adaptate dup
ă
autoriiclasici în domeniu despre componentele comunic
ă
rii, propagand
ă
, pres
ă
scris
ă
ş
i electronic
ă
, rela
ţ
ii publice, creare de imagine, structura organiza
ţ
iei, imaginea politic
ă
, imaginea comercial
ă
; astfel,studen
ţ
ii vor înv
ăţ
a cum se exprim
ă
aceste no
ţ
iuni în limba englez
ă
, pentru a putea face compara
ţ
iacu termenii române
ş
ti. A patra component
ă
a cursului cuprinde exerci
ţ
ii de vocabular uzual laînceput pentru ca pe parcurs s
ă
evolueze c
ă
tre probleme mai nuan
ţ
ate
ş
i cât mai apropiate dedomeniul comunic
ă
rii sociale
ş
i al rela
ţ
iilor publice.
Structura cursului
Cursul 1:
Communication – Past and Future
; Presentation; The Indicative MoodCursul 2:
Propaganda and Persuasion
; Making Phone Calls; The Indicative Mood – Simple andContinuous TensesCursul 3:
Masses or Elites?
; Writing letters; Passive VoiceCursul 4:
The Power of the Press
; Official Phone Calls and Letters; Conditional ClausesCursul 5:
The Newspapers and the Magazines;
Commercial Correspondence; The SubjunctiveCursul 6:
The Radio and the Television
; Searching for a Job; Modal VerbsCursul 7:
Revision
Cursul 8:
What is Public Relations?
; Pro and Against Written Discourses; Oral Debates; Infinitiveand GerundCursul 9:
Who Is the Image Builder?
; Rules of a Written Article; The Direct and the IndirectSpeechCursul 10:
The Organisation
; The Interview; Phrasal VerbsCursul 11:
The Image of the Politician
; Memos, Reports, Newsreleases; Phrasal VerbsCursul 12:
Marketing
; The Press Conference; Phrasal VerbsCursul 13:
The Image of a Product
; Negotiations; Phrasal VerbsCursul 14:
Revision
Focus on Communication
3
COMMUNICATION – PAST AND FUTURE
A. Presentation
People are generally aware that success in one’s life and career depends to a great extent on one’sability to communicate effectively. Because the first impression one makes is very important, each person has to know certain rules of greeting, of presenting oneself and of having a brief openingconversation.
A1. Exchanging words with a new acquaintance. Read the following dialogue and try to write downa similar one taking place between your family and the family of a friend of yours.
John Smith : Mr. Brown, you know my wife, Mary, don’t you?Michael Brown : No, I don’t think we have met. I didn’t have the pleasure.Mary Smith : How do you do. It’s an honour for me to meet you, Mr. Brown.Michael Brown : How do you do. The honour is on my side. Now allow me to introduce you to myfamily. This is my wife, Angela, and this is my daughter, Jane.Angela Brown : I am delighted to make your acquaintance.Jane Brown : Glad to meet you, madam, sir.Mary Smith : You have such a lovely daughter. Have you already graduated the highschool,Jane?Jane Brown : Yes, I graduated the highschool last year, and now I am a student.Michael Brown : She studies social communication and public relations. Our child has alwayswanted to do something new and interesting, so this field suits her.John Smith : When we were young, we also dreamt of doing the most fantastic things. We alsoleft our son the freedom of choice and now he studies the art of painting.Angela Brown : This gives me an idea. As Mr. Smith and my husband are colleagues, why don’twe meet some time at our place to find out more about the plans for future of our children?Mary Smith : Thank you for your kind invitation, then we shall pay you a visit soon and wehope you will return the visit to us.
A2. Describing a personYou are on the beach and you see an empty blanket on which there are a few objects spread around.You look at them and you wonder who is the person that owns these objects. And you are waiting for it to appear…The list of objects is the following:
♦
some chewing-gum
♦
a film
♦
a comb
♦
a belt bag
♦
some car keys
♦
a camera
♦
a picture of two old persons
♦
some sun-tan lotion
♦
a pair of head-phones
♦
a mirror
♦
a towel
♦
a pencil
♦
a book
♦
a letter
of 00
Lect. Univ. Drd. Diana Iulia NASTASIA
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