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Consumer Decision Making Process

Consumer Decision Making Process

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hi tis is one model used by marketers to understand cosumer decision making...........just try it....................
hi tis is one model used by marketers to understand cosumer decision making...........just try it....................

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Categories:Types, Research
Published by: karthik chilamantula on Oct 11, 2009
Copyright:Attribution Non-commercial

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10/27/2010

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 The model suggests three levels of decisionmaking.
Extensive problem solving
Limited problem solving
Habitual response behavior
 
Extensive problemsolving
Customer do not have any basic informationabout the brand
He does not have any preferences for anyproduct
Consumer will seek information about alldifferent brands before purchasing.

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