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Marketing Plan of GIGABITE Laptop

Marketing Plan of GIGABITE Laptop

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Published by Ryhanul Islam

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Published by: Ryhanul Islam on Oct 11, 2009
Copyright:Attribution Non-commercial

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03/07/2013

 
1.0Executive Summary
GIGABYTE 
is one of the largest and rapid growing company. It wasestablished in 1986. It is now one of the most successful companies interms of professionalism. The main business objectives are to provequality at a competitive price and customer satisfaction.
GIGABYTE NOTEBOOK PC 
is first imported at the end of 2003 bySMART Technologies (BD) Ltd. It has five type configured item ofNOTEBOOK PC in Bangladesh, these are
W451U-T5600,
 
W451U-T2080, W552U-T2450, W451U and W552U
. All of these NOTEBOOKPC ensure quality, availability and customer satisfaction. GIGABYTE isexporting its NOTEBOOK PC’s to many other countries of the world.The demand of NOTEBOOK PC is increasing and the demand of DekstopPC is decreasing day by day. The marketing strategy is based on strongquality of product delight to target market. GIGABYTE will focus on it’savailability of product, competitive pricing and greater value thancompetitors.Our marketing objective is to actively support continuos growth andprofitability through effective implementation of the strategy.
Marketing Plan Of 
GIGABYTE NOTEBOOK 1
 
2.0 Situational Analysis
GIGABYTE NOTEBOOK PC is heading its third year of operation inBangladesh. GIGABYTE NOTEBOOK’s portfolio has been well received,and making is now critical continued success and future profitability. It’smaintaining quality to its products at a reasonable price. It offersNOTEBOOK PC with various configaration as well as price. Quality will bekey to the development of product and marketing will be key to thedevelopment of product awareness and the growth of the customer base.
2.1 Market Summary
It possess sufficient information about the market and consumer needs,wants and demand. It will help to right offer to right customer and canmeet consumer’s satisfaction and can make better communication withthem. Also they have some important information about customer, whichis helps to make delight consumer.
Target Markets
The target market of GIGABYTE NOTEBOOK is shown below:
Marketing Plan Of 
GIGABYTE NOTEBOOK 2
 
Target Markets
CorporateUser EndUsers
2.1.1. Market Demographics
The profile of GIGABYTE NOTEBOOK customer consists of the followinggeographies, demographics and behavior factor:
Geographic
GIGABYTE NOTEBOOK has specific domestic geographictarget area. They serve the product to domestic market.
They covered the Metropoliton areathrough their owndistribution channel.
Demographics
Demographic has been done on the basis of the followingattributes:
Marketing Plan Of 
GIGABYTE NOTEBOOK 3

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